Insider

What began at six desks has blossomed into a global force with over 1000 team members representing 51 nationalities across 28 countries and 6 continents. Insider's journey is one of rapid growth and a relentless pursuit of innovation in the realm of customer experience. Founded in 2012 by Hande Cilingir (CEO), Serhat Soyuerel (Chief Revenue Officer), Arda Koterin (Chief Customer Officer), Sinan Toktay (CTO), Okan Yedibela (VP of Engineering), and Muharrem Derinkök (Chief Product Officer), the company set out with a mission to simplify the lives of marketers. They envisioned a platform that could empower businesses to connect their data, understand user behavior through AI, and predict future actions to deliver truly individualized experiences at scale.

Insider's AI-powered platform quickly gained traction, enabling marketers to break free from IT dependencies and create captivating customer interactions. The company's commitment to individualization and cross-channel engagement resonated with global enterprise brands, leading to a client roster that includes industry giants like Samsung, GAP, Santander, Vodafone, IKEA, MAC, Virgin, Toyota, Singapore Airlines, and L'Oreal. This success fueled aggressive global expansion, particularly in Asia, Europe, LATAM, and more recently, the U.S. market. Insider's growth has been remarkable, achieving 3X growth in a three-year period, accompanied by a 300% increase in its global team. The company's impact has been recognized by industry analysts, with accolades such as being named a Leader in The Forrester Wave for Cross-Channel Campaign Management and the Gartner Magic Quadrant for Personalization Engines. Furthermore, G2 users have consistently ranked Insider as a #1 Leader in Mobile Marketing Software and Personalization. Beyond its technological achievements, Insider is also recognized as a female-led organization, with women holding 60% of top executive positions. Co-founder and CEO Hande Cilingir has been acknowledged as a top woman CEO outside of the US by Crunchbase. Insider's story is not just about building cutting-edge technology; it's about fostering a community of forward-thinkers dedicated to deepening connections between brands and their customers, one personalized interaction at a time.