Amber Electric

Our customers face a broken energy market where traditional retailers profit from opacity and high fixed rates, often discouraging the very renewable energy transition the world needs. That is why we built Amber: to give Australians a fairer, more transparent way to buy power. We provide direct access to real-time wholesale electricity prices, empowering households to take control of their energy bills and usage. By shifting energy consumption to times when renewables are abundant and prices are low, our customers not only save money but also directly support a greener grid.

We go beyond just pricing; we provide the smart technology needed to automate this shift effortlessly. Our SmartShift™ technology optimizes home batteries and electric vehicle charging, automatically storing energy when it is cheap and green, and exporting it when the grid needs it most. This turns passive energy consumers into active participants in the energy market, allowing them to earn returns previously reserved for big energy generators. Whether you are a solar owner looking to maximize your investment or a household wanting to cut costs and carbon emissions, Amber provides the tools, data, and automation to make energy work for you, not against you.