AB Tasty

The story of AB Tasty is a classic tale of childhood friends turning a shared vision into a global enterprise. Alix de Sagazan and Rémi Aubert, friends since their school days, embarked on their entrepreneurial journey with a simple yet powerful idea: to make experimentation and personalization in the digital world both fast and straightforward. Their journey began in 2009 with the creation of Liwio, a web analytics agency that specialized in conversion optimization. This initial venture laid the groundwork for what was to come, as they quickly identified a growing need among marketers for a tool that would empower them to optimize their websites without heavy reliance on technical teams. This realization was the seed from which AB Tasty grew, officially launching to address this market gap. The company's philosophy is rooted in the belief that success is not a spontaneous event but the result of continuous optimization—a cycle of trying, failing, refining, and trying again. This 'test-and-learn' mentality has been the driving force behind AB Tasty's evolution and has established it as a trusted partner for businesses looking to enhance their digital experiences.

From its humble beginnings in Paris with just a handful of employees, AB Tasty's growth has been remarkable. The first round of funding in 2014, when the company had only 10 employees and 25 clients in France, marked the beginning of its expansion. By 2016, with a Series A funding of $6 million, the team had grown to 50 people, serving over 200 customers and opening offices across Europe in the UK, Germany, and Spain. The momentum continued, and a Series B funding of $17 million in 2018 propelled further global expansion with new offices in the United States and Singapore. The company's most significant funding round, a Series C of $40 million in 2020, solidified its position as a major player in the experience optimization market. This infusion of capital fueled further innovation, particularly in AI-powered solutions, and supported strategic acquisitions like epoq and Dotaki, which enhanced their recommendation, search, and emotional targeting capabilities. Today, AB Tasty stands as a global leader, serving over 1,000 clients, including major brands like L'Oréal, Disney, and LVMH, with a dedicated team of over 300 employees across offices in North America, Europe, and the Asia-Pacific region, continually pushing the boundaries of what's possible in creating exceptional customer experiences.