Madison Logic, Inc.

At Madison Logic, the mission is to empower B2B marketers globally to convert their best accounts faster. Since 2005, the company has been at the forefront of enabling the largest and fastest-growing companies to achieve this by effectively finding and engaging with the most influential members of the buying committee throughout the entire customer journey. The core of Madison Logic's offering is the ML Platform, a global multi-channel ABM (Account-Based Marketing) media activation and measurement platform. This powerful tool allows enterprise marketers to harness unique proprietary data to pinpoint accounts with the highest likelihood to purchase. By maximizing engagement across multiple channels, the ML Platform accelerates sales cycles and delivers a positive impact on ROI, helping businesses to not just reach, but deeply connect with their target audiences.

The culture at Madison Logic is built on a foundation of transforming B2B growth for a new era. Recognizing that B2B buying has evolved, the company champions the idea that marketing strategies must also adapt. Successful B2B marketing, in Madison Logic's view, is a blend of data-driven ABM and creative strategies designed to boost revenue. With two decades of insights, Madison Logic empowers marketing teams to grow and accurately measure their return on investment. Their approach is characterized by several key elements: being powered by data to target the right buyers with market-leading intent data for maximum conversion; being driven by engagement to accelerate buyers' journeys and drive the highest impact, efficiency, and return on marketing spend; being guided by expertise, offering support from ABM strategists and customer success experts who understand clients' businesses; and a relentless focus on innovation, leading with future-facing technology, creativity, and strategy to ensure clients stay ahead of the curve. This holistic approach ensures that every interaction is meaningful and contributes to sustainable growth.