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Zeynep Evrensel

@zeynepevrensel

Marketing communications lead at ŞEKERBANK who led campaigns from planning through optimization and improved organic search visibility.

Turkey

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At ŞEKERBANK, I developed and executed campaigns for B2C and B2B products, leading them from planning through reporting and optimization. I also led SEO efforts to improve organic traffic and search visibility.

At AKBANK, I led marketing strategies and campaigns for products, working with product, creative, paid social, PR, and performance marketing teams. I developed brand and design guidelines for Akbank sub-brands and managed campaign planning and budgets.

At METLIFE, I managed digital assets and campaigns across paid channels, SEO, and email. Earlier, at HÜRRİYET INTERNETGROUP, I managed digital marketing and product development for three websites, including work that increased page views by 55% for hurriyetaile.com.

Experience

Work history, roles, and key accomplishments

Marketing Communications and Advertising Lead

Şekerbank

Dec 2024 - Aug 2025 (8 months)

Developed and executed marketing campaigns to drive product growth, customer acquisition, and brand visibility across B2C and B2B segments. Led campaigns end-to-end, from idea development to execution, reporting, and optimization.

Marketing Campaigns B2C B2B SEO Email Marketing Budget Management Analytics Social Media Content Management

Marketing Manager / Brand Officer

Akbank

Jul 2019 - Dec 2024 (5 years 5 months)

Led, developed, and launched marketing strategies and campaigns for Akbank products. Oversaw creative ideation, managed agencies, and developed brand guidelines.

Marketing Strategy Campaign Management Brand Guidelines Budget Management Performance Metrics Consumer Insights Agency Management

Digital Marketing Deputy Manager

MetLife

Mar 2016 - Jul 2019 (3 years 4 months)

Managed all digital assets of MetLife Turkey, including lead generation, online sales, and social media. Developed and executed campaigns across paid channels, analyzed performance, and optimized accordingly.

Digital Marketing Paid Search Facebook Ads SEO Email Marketing KPI Analysis Budget Management Stakeholder Management

Digital Product Development and Marketing Manager

Hürriyet Internet Group

Mar 2013 - Mar 2016 (3 years)

Managed digital marketing strategy and product development for bigpara.com, hurriyetaile.com, and mahmure.com. Increased page views by 55% for hurriyetaile.com and oversaw social media strategy.

Digital Marketing SEO Paid Search Display Advertising Analytics Social Media Strategy Budget Management Kanban

Project Manager

Komputer / Sotka Digital Marketing Agency

Jul 2007 - Feb 2013 (5 years 7 months)

Developed tailor-made web-based solutions including Facebook campaigns, microsites, and websites. Managed project plans, tracked campaign results, and identified new business opportunities.

Project Management Web Development SEO Social Media Strategy Client Reporting Business Development Budgeting