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zenia khurshid

@zeniakhurshid

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Senior social media and brand communication specialist at IILM University who grew social media by 200% in two years.

India

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What I'm looking for

I'm seeking senior leadership roles in social media, digital strategy and brand communication.

At IILM University, I developed digital and marketing strategy across social media, newsletters, branding and event coverage. I led the in-house creative team, and social media grew by 200% in two years.

At Outlook Group, I conceptualized and launched Outlook Matrix, a new digital vertical. Earlier, I led G20 2023 digital coverage for DD India with Feature Story News and grew GQ India social media engagement by 500% in two months through global Condé Nast campaigns.

Experience

Work history, roles, and key accomplishments

Senior Manager, Brand & Communication

IILM University

Jun 2024 - Aug 2026 (2 years 2 months)

Developed and executed digital and marketing strategy across social media, newsletters, branding, and event coverage. Led the in-house creative team and tracked platform analytics to optimize campaign performance.

Social Media Management Digital Marketing Branding Team Leadership Analytics Content Strategy Video Production Graphic Design

Manager, Social Media

Outlook Group

Sep 2023 - Apr 2024 (7 months)

Managed social media strategy for Outlook's digital platforms, including Outlook Business and Outlook Money. Conceptualized and launched a new digital vertical, Outlook Matrix, from ideation to execution.

Social Media Management Digital Strategy Content Strategy Team Leadership Analytics Live Event Coverage

Social Media Consulting Editor

Feature Story News – Doordarshan (DD India)

Aug 2023 - Sep 2023 (1 month)

Worked with US-based FSN on Doordarshan's Upgradation Project to revamp DD India's digital platforms. Led digital coverage of the G20 2023 Summit and trained Doordarshan's social media team.

Social Media Management Digital Strategy Training Live Event Coverage G20 Summit Coverage

Social Media Manager

GQ India, Condé Nast

Mar 2022 - Mar 2023 (1 year)

Owned all GQ India social platforms and built strategies to drive audience growth and engagement. Coordinated editorial and brand campaigns with global Condé Nast teams and delivered monthly analytics to leadership.

Social Media Management Audience Growth Engagement Strategy Editorial Coordination Brand Campaigns Analytics

Social Media Manager

Mirror Now, Times Network

Jun 2021 - Mar 2022 (9 months)

Led the social team on platform growth strategy, live event coverage, and monthly performance tracking.

Social Media Management Team Leadership Live Event Coverage Performance Monitoring

Social Media Manager

Ministry of Information & Broadcasting (BECIL & PIB)

Jun 2019 - Apr 2021 (1 year 10 months)

Managed PIB press release distribution and live streaming of government press conferences. Executed campaigns and event coverage, built BECIL's social presence, and contributed to the Ministry's fact-checking unit.

Social Media Management Press Release Distribution Live Streaming Campaign Execution Fact Checking