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Zaimar Echenique

@zayram

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UI/UX & Brand Designer. Designing scalable design systems, seamless interfaces, and powerful brand identities.

Venezuela

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What I'm looking for

I am looking for a job that is able to give me the opportunity to show my skills as a professional in the field of graphic design; in addition to being able to collaborate with the company and offer an improvement both for myself and for my colleagues and superiors.

About me:

I’m a Product and Brand Designer dedicated to bridging the gap between strong visual identities and intuitive, user-centered digital experiences. By combining strategic branding with clean, high-fidelity UI/UX design, I help businesses establish a powerful market presence and turn users into loyal customers.

With deep experience designing for both web and mobile platforms, my approach goes beyond making interfaces look beautiful—I design systems that solve real problems, enhance usability, and align with business objectives.

My Core Expertise:

UI/UX Design: User flows, wireframing, interactive prototyping, and responsive web/mobile interface design using Figma.
Brand Identity & Systems: Visual identity systems, comprehensive brand guidelines, typography, and scalable design languages.
Design-to-Development: Seamless handoffs to development teams, maintaining consistency and design integrity from mockup to launch.

My Tech Stack:

UI/UX & Prototyping: Figma, Adobe XD, FigJam
Brand & Visual Assets: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

My Remote-First Work Ethic

As a designer comfortable in fast-paced environments, I value proactive communication, meticulous organization, and structured file management. I am fully prepared to collaborate asynchronously and deliver impact from day one.

Let's build something beautiful and functional together!

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

Freelance

Aug 2022 - Jul 2025 (2 years 11 months)

Provided graphic design services as a self-employed freelance graphic designer, supporting digital content, visual identity, advertising, and editorial design projects.

Graphic Design Visual Identity Advertising Design Editorial Design UX UI Design Branding Digital Content Illustrator Photoshop Figma Adobe XD Excel

Graphic Designer

MÁS Q' POLLO

Mar 2026 - Jun 2026 (3 months)

The brand needed to strengthen its presence across both digital and physical touchpoints and organize its digital product catalog for the web. Designed high-impact social media assets, engineered a wide range of in-store print materials, edited and optimized product imagery for the website, and directed visual campaigns for collaborative brand events.

Graphic Designer

MOLPROPCA 2013, C.A

Apr 2025 - Feb 2026 (10 months)

The company's digital presence and corporate stationery were outdated, hindering effective brand communication and failing to engage modern users. Led the modernization of the corporate website using a user-centered design approach, standardized all corporate stationery, and structured targeted visual content strategies for social media channels.

Graphic Designer

LEZU

Sep 2025 - Nov 2025 (2 months)

The brand lacked a unified, scalable visual identity and comprehensive product showcases, which limited its market positioning and commercial appeal. Directed the complete redesign of the corporate visual identity and designed structured, high-quality product catalogs utilizing Adobe Creative Suite.

Graphic Designer

MUNDO ANATÓMICO

Sep 2025 - Oct 2025 (1 month)

Medical students at UCLA needed highly complex anatomical and educational concepts translated into easily digestible, engaging, and visually clear learning materials. Designed specialized, user-friendly illustrated study guides and structured a targeted digital advertising strategy on social media to promote educational resources.

Graphic Designer

INGENIEROS DE LA COMIDA

Aug 2024 - Sep 2024 (1 month)

A unique business concept fusing street food and aerospace engineering needed a solid, scalable corporate identity built completely from scratch. Concepted, developed, and delivered the complete brand identity, logo, and core visual assets, ensuring the brand guidelines perfectly balanced both engineering and culinary themes.

Graphic Designer

DIRINOT REGENERATIVE THERAPY CENTER

Apr 2024 - Jul 2024 (3 months)

The center needed to demystify regenerative therapy and reach potential patients who lacked clear information about medical services. Designed highly clear, empathetic infographics and executed visual awareness campaigns on Instagram to explain medical processes in an accessible, visually structured format.