Mauricio Iriarte Hermida

I’m a Graphic Designer with 8+ years of experience building brand identities and visual systems for startups, scale-ups, and established companies across tech, education, and e-commerce. Based out of Barranquilla, Colombia, I specialize in brand strategy, visual identity, brand guidelines, and multi-channel communication design.

I deliver end-to-end brand identities—logo, color palette, typography, and voice—then translate strategy into complete, implementation-ready brand guidelines. In remote-first environments, I develop multi-channel design systems that ensure consistency across web, app interfaces, and marketing materials from day one of launch.

I’ve worked closely with founders and leadership to align brand identity with business strategy, target audience, and competitive positioning. I also designed and implemented branded template systems for Google Workspace and managed event brand presence, ensuring visual consistency across signage and branded collateral.

I’m currently looking for opportunities where I can develop new skills and grow—not only in graphic design, but in the strategic journey of communication as well. I bring a collaborative, design-to-delivery mindset, partnering with UX/UI and development teams to keep brand voice coherent across digital and physical touchpoints.