Mariel Garcia

Freelance Visual Designer — Independent Consulting | February 2025 – Present

• Designed and executed audiovisual strategies, integrating video editing and visual storytelling to strengthen brand positioning in the specialized medical sector and institutional projects.
• Developed B2B corporate materials, including commercial brochure layout, exhibition stand design, and visual design of executive presentations (pitch decks).
• Produced outdoor advertising graphics and large-format printed materials for commercial events.

Lead Visual & Brand Designer — Ballester & Ángeles LLC (Medical Technology) | March 2023 – February 2025

• Directed visual identity and strategic design for 6+ medical technology brands across Latin America, coordinating remotely with cross-functional teams in multiple countries.
• Led design direction for two international congresses (Cartagena, Colombia and Buenos Aires, Argentina) for a medical technology brand, strengthening its presence in the industry.
• Designed and implemented advertising campaigns and corporate graphic materials, increasing brand visibility on social media by 30%.
• Implemented creative solutions for visual materials, achieving cohesion between digital branding and event design.

Graphic Designer (previously Graphic Design Intern) — Nefrópolis (Renal Health) | March 2022 – February 2023

• Designed visual materials, packaging labels, and informational graphics for renal health products, ensuring compliance with industry regulations.
• Collaborated with the development team to update digital assets and improve user experience (UX) across the website and e-commerce channels.
• Managed digital marketing content production, driving 30% growth in community engagement.
• Coordinated with the marketing team on the production of printed and digital graphics and supported product photo shoots.