Open to opportunities

Nataly Soto

@natalysoto

UX/UI Designer and Graphic Designer creating user-centered mobile and web experiences with research, prototypes, and design systems.

Colombia

Message

What I'm looking for

I’m looking for a team where I can lead UX/UI for mobile and web, run user-centered research, and iterate in Agile/Scrum—collaborating closely with developers to ship accessible, intuitive products through continuous learning.

I’m a UX/UI Designer and Graphic Designer who creates user-centered web and mobile experiences by combining research, wireframing, prototyping, and visual design. I focus on identifying user needs, analyzing pain points, and translating both business and user requirements into intuitive, engaging interfaces—while applying usability principles and accessibility best practices.

In my recent work at Reimagine (Imaginemos AE S.A.S), I led the UI/UX design process across mobile and web, collaborating with stakeholders to refine goals into cohesive, developer-ready designs. I designed high-fidelity mobile interfaces, built user flows and interactive prototypes in Figma, and supported projects such as accessible UX for the Ecuadorian Red Cross; through iterative feedback, I improved usability and navigation, and contributed reusable design components and branding materials. As a freelance designer (Cocktail Lab, Mvhome, and Majud), I developed responsive website prototypes, branding systems, and digital communication assets, iterating based on customer feedback and stakeholder alignment in cross-functional, Agile/Scrum-style collaboration.

Experience

Work history, roles, and key accomplishments

Current

Graphic & UX/UI Designer

Current

Mvhome

Jan 2024 - Present (2 years 5 months)

Supported branding and UX/UI initiatives by creating high-fidelity website prototypes and digital communication assets focused on usability and navigation. Developed wireframes, user flows, and responsive interface layouts in Figma, while producing marketing and social media content aligned with the company’s visual identity.

Figma UX UI Design Wireframing User Flows Branding Social Media Design

UX/UI Designer

Imaginemos AE S.A.S

Jan 2025 - Jan 2026 (1 year)

Led UI/UX design for mobile and web platforms, creating cohesive brand assets and accessible user-centered interfaces. Built user flows, wireframes, and interactive Figma prototypes, collaborating with developers to ensure consistent implementation and improved usability.

UX UI Design Figma Wireframing Prototyping User Flows Accessibility Design Systems Responsive Web Design

Graphic Designer & UX/UI

Cocktail Lab

Jan 2020 - Jan 2023 (3 years)

Provided branding and UX/UI support for digital and promotional projects, delivering responsive website prototypes and customer-centered visual experiences. Designed wireframes and user flows, gathered user feedback via social interactions, and iterated concepts to improve customer journeys and engagement.

Figma Wireframing User Flows Responsive Design Illustrator Photoshop Visual Consistency

Graphic Designer

Majud

Jan 2017 - Jan 2020 (3 years)

Developed branding and visual identity solutions for marketing and business communication materials across print and digital channels. Created logos and stationery, produced branded marketing assets, and supported visual guideline creation to maintain consistency.

Illustrator Brand Identity Design Logo Design Print Design Marketing Materials Visual Consistency