Zavier Paniagua

I am a conversion-focused designer and funnel strategist with six years of experience building high-performance digital ecosystems for health and wellness brands. I blend behavior-driven UX, persuasive copy, and systems thinking to turn clicks into customers.

I design and implement end-to-end funnels including opt-ins, landing pages, sales pages, VSLs, upsells/downsells, and automated nurture sequences, and I use A/B testing and analytics to optimize performance. I implemented user behavior tracking with PostHog and Google Analytics to diagnose funnel leaks and prioritize fixes.

My work includes ad-funnel execution, creative direction, pixel integration, and retargeting logic to increase qualified traffic and conversions. I also consult on brand positioning, offer messaging, and funnel structure to align digital touchpoints with business goals.

Fluent in Spanish with cultural insight into Latin American markets, I emphasize empathy and cross-cultural messaging to expand reach. I value measurable ROI, rapid iteration, and clear client communication to scale sustainable growth.