Open to opportunities

Praise Akiode

@praiseakiode

Marketing automation and systems architect shaping privacy-first revenue funnels and scalable CRM integrations for regulated growth.

Zimbabwe

Message

What I'm looking for

I’m looking for a role where I can architect privacy-first revenue funnels, build compliant tracking with Matomo and CRMs, and automate lead nurturing—partnering with growth teams to improve conversions and scale measurable outcomes.

I’m a Marketing Automation & Systems Architect with 5+ years of marketing experience engineering high-performance growth infrastructures. I architect end-to-end revenue funnels and complex CRM integrations across GoHighLevel, HubSpot, and Salesforce, turning messy data into streamlined, automated business operations that drive measurable scaling.

My focus is privacy-first, HIPAA-compliant analytics and secure data-tracking frameworks—built with Matomo (including White-Label), Tag Manager, UTM frameworks, and conversion tracking for regulated industries. From marketing automation workflows and lead nurturing to conversion optimization and attribution modeling, I work to improve customer journeys while keeping compliance and data integrity at the center.

Experience

Work history, roles, and key accomplishments

Web Analytics Specialist

Intrepy LLC

Jan 2025 - Jan 2026 (1 year)

Set up and configured Matomo (white-label) and Matomo Tag Manager, including UTM frameworks and conversion tracking for Google Ads and Meta Ads. Implemented privacy and HIPAA controls (IP anonymization, PHI scrubbing) and delivered analytics insights using GA4, attribution modeling, and reporting.

Meta Ads GA4 Google Search Console Data Privacy & PHI Scrubbing Matomo HIPAA compliance Conversion Tracking

Marketing Manager

Trusted Results Realty Group

Jan 2024 - Jan 2025 (1 year)

Led digital marketing strategy to drive brand visibility, lead generation, and client engagement for a real estate business. Managed marketing calendars, email and landing page campaigns, and used analytics to adjust tactics and improve conversion rates.

Digital Marketing Strategy Content Marketing Email Campaigns Landing Page Optimization Marketing Analytics Social Media Management Lead Generation

Marketing Automation Architect

Inbox Marketing Agency

Jan 2020 - Jan 2024 (4 years)

Architected end-to-end revenue funnels and CRM automations across GoHighLevel, HubSpot, and Salesforce, transforming messy data into streamlined workflows. Deployed privacy-first, HIPAA-compliant analytics and secure tracking frameworks using Matomo and advanced tag/UTM instrumentation.

GoHighLevel HubSpot Salesforce CRM Integration Matomo HIPAA First Analytics Tag Manager Funnel Optimization

Digital Marketing Specialist

E-Marketing Institute

Feb 2017 - Nov 2019 (2 years 9 months)

Developed and implemented multi-platform digital marketing strategies, improving brand visibility and email engagement through targeted, segmented campaigns. Conducted market research, coordinated cross-functional efforts, and optimized performance using analytics and iterative improvements.

Digital Marketing Strategy Email Marketing Market Segmentation Social Media Marketing Market Research Analytics Reporting Campaign Optimization A B Testing