Logan Russell
@loganrussell
Senior copywriter specializing in high-converting direct response strategies.
What I'm looking for
With over 7 years of experience in the marketing trenches, I am a Senior Copywriter and Direct Response Strategist dedicated to crafting high-converting copy that resonates with audiences. My approach is human-first, ensuring that the voice of the founder shines through in every piece of content I create. I have successfully led full-stack funnels that generate between $100k and $400k monthly, including a remarkable $500k live summit that I architected, wrote, and executed.
My expertise spans various formats, from video sales letters (VSLs) to email sequences, landing pages, and long-form sales letters. I don’t just write copy; I write revenue. I pride myself on being relentlessly reliable and quick on deadlines, bringing a founder-level mindset to every project. My work has contributed to significant launches and has been recognized by industry leaders, including Dean Graziosi and Rebecca Minkoff.
In addition to my copywriting skills, I am fluent in platforms like GoHighLevel and ClickFunnels, and I focus on performance optimization and conversion rate optimization (CRO). I analyze ad performance and landing page effectiveness to identify missed opportunities, ensuring that every project I undertake maximizes return on investment.
Experience
Work history, roles, and key accomplishments
Copywriter
Dean Graziosi
Wrote copy for industry leader Dean Graziosi, contributing to significant launches and brand presence. Focused on emotionally intelligent, voice-matched copy to drive action and conversions.
Full Stack Marketer
ScaleClients.io
Led full-stack funnels generating $100k–$400k monthly, including a $500k live summit that was architected, written, and ran. Specialised in high-converting, human-first direct response copy that aligns with the founder's voice.
Copywriter
ShineOn.com
Developed copy for ShineOn.com, focusing on performance optimization and conversion rate insights. Ensured copy, offer, and user psychology were aligned to maximize ROI.
Copywriter
The Online Dog Trainer
Contributed to the brand's marketing efforts by crafting compelling copy for various platforms. Applied direct response principles to optimize content for conversions and engagement.
Copywriter
Results Driven
Provided copywriting services to Results Driven, creating content that supported their revenue goals. Utilized expertise in funnel and offer strategy to guide users from scroll to sale.
Education
Degrees, certifications, and relevant coursework
Logan hasn't added their education
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Tech stack
Software and tools used professionally
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