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Gregorio UrdanetaGU
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Gregorio Urdaneta

@zapjoseph

Growth marketer building websites, SEO, CRM, automation, and demand generation systems that drive measurable business growth.

Venezuela
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What I'm looking for

I help businesses build growth systems, not just marketing campaigns. My experience spans websites, SEO, paid media, CRM, automation, reporting, and content, allowing me to connect strategy and execution under one unified system. I'm looking for opportunities where I can influence growth, improve customer acquisition, and build scalable processes that support long-term business results.

I build growth systems, not just marketing campaigns.

Over the last several years, I've led initiatives across SEO, paid media, website development, CRM implementation, marketing automation, reporting, and customer acquisition. My work focuses on connecting strategy and execution into systems that generate measurable business outcomes.

At Skyblack Rentals, I helped build the company's digital ecosystem from the ground up, growing annual website traffic from fewer than 100 visits to over 30,000 while supporting lead generation, CRM adoption, automation, reporting, and operational workflows.

My experience spans Google Ads, SEO, HubSpot, CRM automation, website development, marketing operations, analytics, and AI-powered reporting. I enjoy working across channels and functions, whether that means launching campaigns, optimizing conversion paths, building automations, or creating dashboards that improve decision-making.

Before moving into growth and operations, I worked in journalism, content production, and video. That background taught me how to communicate clearly and tell compelling stories. Today, I combine that creative foundation with technical execution to help businesses attract customers, improve efficiency, and grow.

Experience

Work history, roles, and key accomplishments

Skyblack Rentals logoSR
Current

Marketing Manager

Jul 2024 - Present (2 years 3 months)

Lead the company's growth, marketing operations, automation, and digital infrastructure initiatives.

➜ Key responsibilities:
▼ Managing marketing strategy, website architecture & design, SEO, paid media, email marketing, SMS marketing, marketing print design, online customer communication workflows, and performance analytics across the organization.
▼Oversee the entire customer acquisition life

Skyblack Rentals logoSR

Business Developer

May 2023 - Jul 2024 (1 year 2 months)

Creation and management of business growth and marketing strategies:

➜ Key responsibilities:
 
▼ Developed and executed multi-channel growth strategies across digital and traditional channels, including Google Ads, Meta Ads, LinkedIn Ads, email marketing, print advertising, networking initiatives, events, and brand awareness campaigns.
▼ Managed marketing budgets, campaign planning, execution, o

Tech Central logoTC

Staff Web Writer - Video Games

Aug 2020 - May 2023 (2 years 9 months)

Daily content creator for Tech Central sites.

- Creating original content every day, 500 to 1000 words articles. The topics were gaming and tech.
- Creating original thumbnail arts via Photoshop.
- Optimizing articles for web engine and audience retention.
- Recording, editing, and sharing gameplay videos for YouTube.

Beginner Guitar HQ logoBH

Staff Web Writer - Music

Jun 2019 - Aug 2020 (1 year 2 months)

Music writer for BeginnerguitarHQ.com. Subjects are usually tutorials("how to") or "reviews."

- Proposing new musical themes and series every week
- Writing new articles every week: reviews, tutorials, educational content. These may include tabs or live demonstrations.
- Apply SEO tactics to attract more audiences.

Self Employed logoSE

AV Producer

Jan 2019 - Feb 2020 (1 year 1 month)

Independent AV producer in Quito; Support videographer, photographer, and video-editor for small advertising and entertainment companies.

- Camera (Pocket, Gimball, Go Pro, DSLR, and mirrorless cameras)
- Photography & photography editor (Photoshop plus Lightroom)
- Edition & post-production (Premiere plus DaVinci Resolve)

Universidad Internacional SEK Ecuador logoUE

Translator

Aug 2017 - Dec 2018 (1 year 4 months)

I translated and revised academic research and publications, from Spanish to English and vice versa for the Universidad Internacional SEK of Ecuador, the IKIAM, and the Central University of Venezuela.

TP

Staff Writer

The USB Port

Jul 2016 - Mar 2017 (8 months)

USBport is part of a Venezuelan news outlet based in Miami, Florida.The site merges institutional journalism with alternative voices to offer complete perspectives on trending in U.S. and the world.

1) Staff writer for US-based digital magazine;
2) Web content creator ranging various themes: U.S. politics, science, business, technology, mobile devices, video games, vehicles, medicine, and entert

VI

Video Journalist

Vivoplay

Nov 2014 - Aug 2016 (1 year 9 months)

Vivoplay is a multi-platform channel that offers both original content and on-demand content. I worked in the news department - the largest section of the media - and produced daily material that would stream on the "Noticias en Vivo," the news program.

1) Staff video journalist in Venezuelan multi-platform channel, working for in the news department to produce daily video news;
2) Social media

Education

Degrees, certifications, and relevant coursework

EM

Escuela Audiovisual Mediax

Producción Audiovisual, Cinematografía y producción de cine y vídeo

2021 - 2023

Audiovisual production, screen-writing, cinematography, videography.

UV

Universidad Central de Venezuela

Bachelor’s Degree, Communication and Media Studies

2012 - 2019

I have a major in social communication in the most prestigious journalism school in the country. We receive broad specializations in journalism during our 5-year college studies, ranging the several fields of the profession and focusing on writing, analysis, and multimedia messages.

BM

Berklee College of Music

Associate’s Degree, Songwriting

2013 - 2014

1-year online course in songwriting with Berkley professor Patt Pattison

UB

Universidad Católica Andrés Bello

Associate’s Degree, Creative Writing, contemporary narration and chronics.

2013 - 2013

1)1-year diploma with Venezuelan writers from and professors of the Universidad Central de Venezuela via the ICREA Foundation (Institue of Creativity and Communication);
2) Courses of contemporary narration and creative writing with writer and professor Fedosy Santaella;
3) Courses in chronics with journalist Roberto Echeto.
4) Additional classes in morphosyntax and grammar.

LC

Liceé Français de Caracas

High School, General Studies

1994 - 2007

Caracas private school sponsored by the French Embassy

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