Zainab User

Championed the multi-year roadmap for in-vehicle virtual assistants and Universal Garage Door Openers across four GM brands, managing a $150M connected product portfolio. Propelled product strategy for AI voice assistant rollout on Google Built-In platforms, scaling deployment to 4 million vehicles.

Outlined product vision and roadmaps for the 7-Now Delivery App Back Office, collaborating with engineering and marketing to launch 5+ high-impact features. Piloted AI-driven demand forecasting models to optimize delivery slot allocations and executed structured A/B testing to enhance checkout flow.

Translated customer, operations, and compliance requirements into prioritized product backlog items, enabling delivery of 18 production features across 4 quarterly releases. Synthesized SQL datasets and dashboards to define product KPIs and coordinated cross-functional engineering and QA efforts during sprint planning and UAT.

Bachelor's degree in Business Computer Information Systems from the University of New Orleans, completed in May 2022.