Zafreen Zaara
@zafreenzaara
Marketing and business development professional experienced in strategy, content, and client growth.
What I'm looking for
I am a marketing professional with a diverse background in fintech and creative industries, dedicated to helping businesses grow through effective client acquisition, campaign strategy, and content development. My experience includes successfully bringing in more clients than expected in one role and improving campaign results in another, ensuring that clients receive exactly what they need. I excel in handling sales calls, managing accounts, and leading projects, always ensuring that no detail slips through the cracks.
In my most recent position as a Senior Executive at Pathao Pay, I built partnerships and created custom digital solutions, while also researching trends to guide our strategy. My role as a Business Development Representative at Codesign allowed me to manage full-cycle sales processes, resulting in a remarkable 28% growth in new client acquisition. I pride myself on maintaining a 92% client satisfaction rate through consistent communication and relationship-building, and I am passionate about creating impactful marketing proposals that resonate with clients.
Experience
Work history, roles, and key accomplishments
Senior Executive, Corporate Partnerships
Pathao Pay
Nov 2024 - May 2025 (6 months)
Built partnerships with companies and created custom digital solutions. Researched trends and competitors to guide strategy. Worked with product, compliance, and operations teams to meet client needs.
Business Development Representative
Codesign
Feb 2024 - Aug 2024 (6 months)
Managed full-cycle sales processes, from lead generation to closing deals, resulting in 28% growth in new client acquisition. Analyzed market trends and competitor analysis to develop effective branding and content approaches that authentically connected clients with target audiences.
Brand Communications Executive
Carrotcomm
Sep 2021 - Jan 2024 (2 years 4 months)
Executed end-to-end content strategies for B2B clients in the beauty and skincare space, delivering measurable results aligned with business objectives. Produced high-performing content across multiple formats (blogs, landing pages, email campaigns), increasing client engagement metrics by an average of 35%.
Education
Degrees, certifications, and relevant coursework
North South University
Bachelor of Business Administration, Marketing
2015 - 2021
Grade: 2.8
Activities and societies: Took part in business case competitions, presentations, and communication workshops.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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