Open to opportunities

Rashed Bin Ashraf

@rashedbinashraf

Message

I am a strategic marketing leader with 7+ years driving data-led brand and product growth.

Bangladesh

Message

What I'm looking for

I’m seeking a growth-focused marketing role to lead data-driven brand and product strategies, scale customer adoption, manage budgets, and mentor teams in a fast-paced consumer or fintech environment.

I am a strategic marketing professional with over seven years' experience across advertising agencies, quick commerce, banking, and the beauty industry. I build data-driven brand and product strategies that launch products, increase customer adoption, and deliver consistent month-over-month growth.

In my roles I have launched products like BioCare Soap and Hair Growth Oil, led Samsung flagship campaigns achieving 1521% of KPIs, and introduced the City Visa Infinite vertical to market. I thrive on cross-functional collaboration, budget stewardship, mentoring teams, and converting customer insight into measurable results.

Experience

Work history, roles, and key accomplishments

Current

Senior Assistant Manager, Marketing

Current

Bio-Xin Cosmeceuticals

Jan 2025 - Present (7 months)

Prepared and executed annual marketing plans, allocating budget and coordinating cross-functional teams to maintain 10% MoM growth and launched BioCare Soap and Hair Growth Oil achieving 7% MoM sales growth.

Brand Management Marketing Strategy Product Launch Cross Functional Collaboration Performance Marketing Campaign Management Team Leadership

Associate Manager, Brand & Marketing

City Bank PLC

Dec 2023 - Dec 2024 (1 year)

Enhanced lifecycle and go-to-market marketing strategies for new banking products to improve product engagement, managed the annual marketing budget, and launched the City Visa Infinite Vertical Credit Card.

Lifecycle Marketing Go To Market CRM Customer Journey Budget Management Stakeholder Management Product Marketing Analytics

Assistant Manager, Advertising

Foodpanda

Mar 2023 - Dec 2023 (9 months)

Managed Panda Ads portfolio for Bangladesh, sustaining 10% MoM portfolio growth, improved in-app customer engagement, and secured a partnership with Toffee to deliver doubled customer benefits during ICC World Cup 2023.

Digital Advertising Partnership Management Performance Marketing Campaign Management Stakeholder Management Vendor Management Cross Functional Collaboration

Senior Executive, Strategy & Performance

Starcom

Oct 2020 - Feb 2023 (2 years 4 months)

Managed Samsung's digital performance portfolio and launched flagship campaigns achieving at least 1521% of KPIs, and engineered cross-channel strategies that increased client engagement by 35%.

Performance Marketing Media Planning Budgeting Reporting Data Analysis Client Management

Executive, Strategy & Performance

Softwind Tech

Jun 2018 - Sep 2020 (2 years 3 months)

Managed performance and e-commerce marketing for Reckitt and other clients, launched Veet Strips with a GTM strategy, and led media planning, budgeting, and reporting to drive revenue.