Open to opportunities

kayes hassan

@kayeshassan

Message

B2B marketing and growth professional driving lead generation and CRM impact.

Bangladesh

Message

What I'm looking for

I seek a growth-focused role where I lead multi-channel B2B marketing, optimize CRM and automation, and use data-driven creativity to scale lead generation and revenue while collaborating in a results-oriented, remote-friendly team.

I am a marketing and growth professional with 4+ years of experience driving B2B lead generation, email marketing, and CRM optimization across remote UK and US-focused projects.

I design and execute multi-channel campaigns and automations that deliver measurable engagement — including email programs with 41% open rates and 10% CTR — and build processes that reduce deployment time by 20%.

I have led business development and sales-support initiatives that generated thousands of qualified leads, organized CRM systems, and produced content that increased audience reach by 35%, while securing steady client pipelines and long-term contracts.

I combine data-driven analysis, spreadsheet and CRM automation, and creative execution (brand, graphic, and video assets) to improve conversion, efficiency, and revenue outcomes for clients and employers.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

GSL Education

Dec 2024 - Present (10 months)

Designed and executed email campaigns and automations achieving 41% open rates and 10% CTR; developed the annual marketing campaign plan and led 25th anniversary rebranding to strengthen brand positioning.

Email Marketing Campaign Strategy Marketing Automation Brand Design HubSpot Analytics

Project Lead

Grow Virtual

Aug 2024 - Nov 2024 (3 months)

Led business development projects driving market research and outreach that secured 2–3 client meetings per week and generated 1,000+ qualified B2B leads while boosting reply rates by 18%.

Business Development Email Campaigns Market Research Outreach Pipeline Management Reporting

Sales Coordinator

Grow Virtual

May 2024 - Jul 2024 (2 months)

Built targeted prospect lists generating 500+ qualified leads and launched email campaigns that secured a long-term client, increasing revenue pipeline and LinkedIn reach by 35% in three months.

Lead Generation Email Marketing LinkedIn CRM Management Sales Operations

Candidate Support Officer

GSL Education

Oct 2023 - Apr 2024 (6 months)

Generated 100+ daily leads by sourcing candidate CVs and new school contacts; built a spreadsheet-based email system sending 500+ outreach emails per day and improved CRM data accuracy.

Lead Sourcing Data Management Excel Process Improvement

Inside Sales Associate

Sales Captain

May 2022 - Sep 2023 (1 year 4 months)

Generated 2,000+ qualified leads monthly through industry research, implemented a spreadsheet-driven QA system that reduced review time by 80%, and supported clients across SaaS, AdTech, and FinTech.

Inside Sales Lead Generation QA Processes Client Management Sales Operations

Data Operations Intern

Singularity Limited

Nov 2020 - Dec 2020 (1 month)

Managed back-end data operations for a client app project, uploading and cataloguing 1,000+ records to ensure accurate and structured content delivery.

Data Entry Quality Assurance Excel Database Management Content Operations

IT Assistant

Banglalink

Nov 2017 - Oct 2018 (11 months)

Prepared sales reports and interactive dashboards and validated large volumes of sales data, ensuring 100% accuracy to support weekly management decision-making.

Reporting Dashboarding Data Validation MS Excel Sales Analytics

Education

Degrees, certifications, and relevant coursework

University of Liberal Arts Bangladesh

Master of Business Administration, Marketing

2018 - 2020

Grade: 3.64 out of 4

Completed an MBA with a major in Marketing, focusing on marketing strategy and analytics with a CGPA of 3.64/4.00.

National University of Bangladesh

Bachelor of Business Administration, Marketing

2012 - 2017

Grade: 2.82 out of 4

Earned a Bachelor of Business Administration majoring in Marketing, completing coursework over 2012–2017 with practical business and marketing training.