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@wafireza
Results-driven business growth strategist with expertise in product marketing.
I am a business growth strategist with over 7 years of experience in driving revenue growth, client acquisition, and operational efficiency across tech, SaaS, and international markets. My proven ability to lead teams and optimize sales pipelines has enabled me to scale businesses through data-driven marketing and UX-centric solutions.
Currently, I lead a 20-member team at Sixculture Marketing Agency, where I have successfully generated over $40k in contracts by identifying and pitching to potential clients. My role involves boosting lead conversion rates and building scalable sales pipelines, which has significantly reduced client onboarding time through CRM automation.
Throughout my career, I have held various positions, including Sales Manager and Sales Executive, where I have consistently achieved impressive sales figures and improved client retention rates. I am passionate about leveraging my skills in digital marketing, client relationship management, and strategic planning to drive business success.
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Work history, roles, and key accomplishments
XM Textiles Ltd, China
May 2023 - Present (2 years 6 months)
Spearheaded international sales for workwear fabrics and reflective tapes, closing $100K in deals across Europe/Middle East by managing end-to-end sales cycles. Optimized CRM workflows, improving client retention by 25% through personalized follow-ups.
Sixculture Marketing Agency
Jun 2022 - Present (3 years 5 months)
Led a 20-member team to secure high-value clients through strategic digital marketing solutions. Generated $40k+ in contracts by identifying and pitching to 50+ potential clients across tech and e-commerce. Boosted lead conversion by 35% via cold outreach, LinkedIn campaigns, and industry event networking.
Rancon British Motors Limited
Jul 2021 - May 2022 (10 months)
Managed sales, client relationships, documents, and inventory while creating marketing strategies and overseeing operations to drive business growth. Increased showroom sales by 40% via targeted marketing campaigns and inventory restructuring.
Octoriz Private Limited
Sep 2018 - Jun 2021 (2 years 9 months)
Started as an intern with a SaaS company, working with the CEO and programming developers to understand the core business. Later joined as a marketing executive to acquire clients and projects for development, onboarding 15+ clients for custom SaaS solutions.
Allshop BD & Unbox Electronics
May 2016 - Aug 2018 (2 years 3 months)
Managed retail and wholesale operations, including product sales, account, and payment management. Developed and executed social media marketing campaigns for the retail business and built relationships with other wholesale business owners.
Degrees, certifications, and relevant coursework
BBA in Marketing, Marketing | Human Resources
Grade: 3.20
Focused on marketing and human resources, gaining a comprehensive understanding of business principles. Achieved a CGPA of 3.20.
Higher School Certificate, Business
Grade: 4.30
Completed higher secondary education with a strong academic record. Achieved a GPA of 4.30.
Software and tools used professionally
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