Open to opportunities

Zaenab Adegoke

@zaenabadegoke1

Message

Results-driven marketing manager specializing in growth, community, and multi-channel marketing.

Nigeria

Message

What I'm looking for

I seek a role where I can lead growth and community strategies, build repeatable marketing systems, collaborate with founders and product teams, and drive measurable acquisition and conversion outcomes.

I am a marketing and communications manager with extensive experience leading growth, community, and multi-channel marketing for startups and scale-ups across Africa, Europe, and global markets. I have a strong background in SaaS, community-led growth, content, CRM, and performance marketing, and I build systems and playbooks that scale audiences and improve conversion.

I have driven measurable results including growing email lists, scaling paid community membership, increasing social engagement, generating early revenue through paid and organic channels, and supporting founders through fundraising and investor communications. I collaborate closely with product, engineering, and leadership to align marketing with product positioning and business goals.

Experience

Work history, roles, and key accomplishments

Current

Business & Comms Executive

Current

Skaletek

Oct 2024 - Present (1 year 5 months)

Owned go-to-market and revenue support cycles combining marketing, outbound, and client engagement to drive lead generation and early customer acquisition for a RegTech serving enterprise and fintech clients.

Outbound Sales Client Engagement Sales Enablement Pitch Decks Pipeline Management

Marketing & Communications Manager

HoaQ Club

Apr 2023 - Jan 2026 (2 years 9 months)

Led end-to-end marketing, growth, and community strategy for a global diaspora investment collective, growing email subscribers from 2,000 to 8,400 in 12 months and expanding paid membership from 500 to 800 year-on-year.

Community Growth Email Marketing Memberships Campaign Management Event Marketing Marketing Operations

Content Marketing Lead

Coachli

Oct 2023 - Dec 2024 (1 year 2 months)

Owned content strategy and execution to support product adoption and user engagement for a SaaS platform, implementing multi-channel content programs and documented workflows to improve performance.

Content Strategy Product Marketing Email Marketing Social Media Content Analytics Cross Functional Collaboration User Engagement

Digital Content Marketer

GoNomad

May 2022 - Feb 2023 (9 months)

Executed content-driven growth initiatives to increase brand awareness and digital reach, driving SEO/SEM optimization, newsletters, webinars, and event promotion to strengthen user engagement.

Content Marketing SEO SEM Email Marketing Event Promotion Market Research Digital Campaigns

Growth & Digital Marketing Specialist

Frowork

Oct 2021 - Apr 2022 (6 months)

Led growth and performance marketing to drive user acquisition and revenue, generating over $8,000 in 9 months and acquiring 10,000+ users via paid and organic channels while implementing CRM and multi-product marketing processes.

Performance Marketing Paid Ads CRM Implementation User Acquisition SEO SEM Referral Programs Revenue Growth