Open to opportunities

Yuvan JS

@yuvanjs

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I build evidence-led Meta ad concepts, copy, and UGC scripts for D2C ecommerce brands.

India

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What I'm looking for

I'm looking to build evidence-led performance creative for D2C and ecommerce brands, partnering with media buyers, designers, editors, and founders to test clearer messaging and improve paid-social outcomes.

I develop performance creative for D2C and ecommerce brands running paid social on Meta, turning customer reviews, Reddit threads, competitor ads, and category research into direct-response concepts.

I've built 150 static ad concepts across transformation, benefit stack, proof, mechanism, and offer positions, each mapped to a buyer-awareness stage. I've also written 20 ad copy sets for cold, warm, and retargeting audiences and produced 10 UGC ads and scripts with shot-by-shot creator direction.

I analyse live ad accounts and Meta Ad Library activity across US, UK, EU, and Australian markets to identify messaging saturation, long-running control ads, and unclaimed category opportunities.

I build every creative set around a written testing plan, using hook rate, hold rate, ROAS, CPA, frequency, and first-time impression ratio to diagnose performance and define the next creative variable to test.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

Freelance / Independent

Jan 2026 - Present (7 months)

Develops creative strategy for D2C and ecommerce brands on Meta, including ad angles, hooks, messaging positioning, and testing plans. Built 150 static ads, 20 copy sets, and 10 UGC scripts, and analyzed 400+ brand ad accounts.