Open to opportunities

bhumika jhanjhot

@bhumikajhanjhot

Senior copywriter crafting performance-driven, brand-aligned campaigns that convert across Google Ads, Meta, and lifecycle channels.

India

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What I'm looking for

I’m looking for a role where I can own performance + brand messaging end-to-end—writing, strategizing, and optimizing using data—to grow conversions, collaborate cross-functionally, and build award-worthy campaigns.

I’m a Senior Copywriter and Creative/Content Strategist with 4+ years of agency experience building performance-driven and brand-focused campaigns. I combine creative strategy with measurable outcomes—leveraging metrics like CAC, CTR, and ROAS—to improve acquisition, engagement, and conversions.

Across 20+ brands and multi-country campaigns, I develop high-impact ad creatives, landing pages, and full-funnel messaging for B2C lifecycles and employer branding. Highlights include creating 1,500+ Google Ads and 550+ Meta ad creatives, driving 462+ trial conversions and 300+ paid subscriptions for Master App/EloElo, and delivering 45,000+ leads with ~60% downstream conversion through a 70+ email lifecycle campaign for Asttrolok.

Experience

Work history, roles, and key accomplishments

Copywriter/Editor

EloElo

Apr 2026 - Jun 2026 (2 months)

Wrote high-converting Google Ads scripts and conversion-focused content for finance, astrology, and devotional categories, optimized using CAC, CTR, and ROAS. Also developed push notification and WhatsApp automation scripts supporting user activation, engagement, and retention, driving 462+ trial conversions, 300+ paid subscriptions, and ~₹90K revenue.

Google Ads Conversion Copywriting Performance Optimization CAC CTR ROAS Push Notifications WhatsApp Automation User Activation Engagement Retention

Copywriter & Content Strategist

Damngud Design Agency

Mar 2023 - Mar 2026 (3 years)

Led content strategy and creative ideation for integrated campaigns across social, web, employer branding, podcasts, and email marketing for multi-country client accounts. Developed landing pages contributing 33.56% of total website traffic and increased Spotify podcast engagement by 17%, while presenting 50+ campaign concepts to clients and partnering cross-functionally for delivery.

Content Strategy Integrated Campaigns Social Media Strategy Employer Branding Email Marketing Landing Pages Storytelling Client Presentations Cross Functional Collaboration

Copywriter

Recharge Trendd Setter

Jun 2022 - Feb 2023 (8 months)

Planned and executed integrated ATL, BTL, OOH, digital, website, and social campaigns for FMCG, agriculture, and automotive brands. Produced email marketing and campaign assets, including a 4-month B2C email lifecycle for Asttrolok (70+ emails) generating 45,000+ leads with ~60% downstream conversion via WhatsApp.