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Parth  MehtaPM
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Parth Mehta

@parthmehta6

I turn DTC ad accounts into revenue with conversion-first performance creatives.

India
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What I'm looking for

I’m looking to lead performance creative for DTC brands—owning conversion-first concepts (hooks, VSLs, UGC), iterating fast, and scaling ROAS with direct-response strategy tied to customer psychology.

I help DTC brands turn underperforming ad accounts into revenue machines through creatives that stop the scroll, hold attention, and convert cold traffic into buyers. With 5 years across 30+ DTC brands, I’ve helped teams scale from $2K/month to $122K/month in 18 months.

I produce performance creatives built on why ads win—customer psychology, awareness stages, and direct response principles—then execute with those frameworks baked into every frame. My ads have run 12+ months on Meta without creative fatigue, served as VSLs on landing pages, and collectively driven $10M+ in revenue across wellness, health, beauty, supplements, jewelry, and luxury niches.

From UGC and talking-head formats to product demos and AI-generated ads, I build complete creative systems that align with paid social performance goals. I’ve also led end-to-end video production and managed creative teams, ensuring quality, turnaround, and creative consistency across content verticals.

Experience

Work history, roles, and key accomplishments

Freelance DTC Projects logoFP
Current

Performance Creative Producer

Jan 2022 - Present (4 years 5 months)

Produced performance-driven DR video ads across wellness, beauty, supplements, luxury, and lifestyle niches using UGC, talking head, VSL, brand storytelling, and AI-generated formats. Applied Eugene Schwartz awareness levels and other direct-response frameworks to Meta creative briefs, working with brands scaling $50K–$200K/month in ad spend while generating b-roll and voiceovers with AI tools.

Education

Degrees, certifications, and relevant coursework

II

Iplace Institution

AI, Marketing & Content

2022 - 2022

Completed an AI, Marketing & Content program/course at Iplace Institution in December 2022.

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