At Overland-Tandberg, I grew the APAC channel marketing function across 15 countries in APAC and the Middle East. I managed ongoing marketing engagement with more than 20 distributors and major resellers.
I designed partner marketing and demand-generation campaigns that generated inquiries and sales opportunities, with an approximately 20% inquiry-to-opportunity conversion rate. I also supported localized partner marketing initiatives and partner meet programs in Sri Lanka and Dubai.
I contributed to a partner certification and product-learning portal, supporting partner training and enablement. I created partner-facing marketing collateral and managed content publishing across LinkedIn streams for APAC, EMEA, and USA audiences.
Through website management, SEO optimization, content development, and digital campaigns, I increased website traffic by 30% within one year. I also increased social media followers by 50% over 1.5 years.
