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Anmol Shukla

@anmolshukla

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Associate Manager in Partner Marketing driving measurable B2B growth.

India

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What I'm looking for

I seek a marketing role where I can lead partner or product GTM strategies, leverage MarTech and analytics, collaborate across stakeholders, and drive measurable demand-generation and revenue impact.

I am an Associate Manager in Partner Marketing with proven success executing global GTM strategies for Microsoft partner programs, managing seven-figure MDF/CO-OP budgets, and delivering significant lead generation and content engagement gains. I combine analytical rigor and hands-on MarTech proficiency to optimize partner campaigns, webpages, and social presence, influencing large-value deals and winning partner awards.

Previously I led marketing and operations for a SaaS startup, growing market share through direct sales, predictive analytics, and training programs while improving retention and operational efficiency. I bring cross-functional stakeholder management, competitive benchmarking, and a strong track record of delivering measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager, Partner Marketing

Current

HCLTech

May 2023 - Present (3 years 1 month)

Led end-to-end execution of HCLTech Microsoft partner marketing GTM strategies, delivering 35% YoY increase in lead generation, managing $1M+ MDF/CO-OP budgets and generating 2,000+ MQLs while influencing $400M in deals.

Partner Marketing ABM GTM Strategy Budget Management Demand Generation Digital Marketing HubSpot Google Analytics SEO Social Media

Product Marketing Intern

VRBIZTECH Pvt Ltd

Apr 2022 - May 2022 (1 month)

Conducted market and competitor research for a contactless QR menu product, planned GTM campaigns, built an 850+ lead HubSpot database and identified ₹7,000,000+ potential business.

Market Research Competitor Analysis GTM Planning HubSpot Lead Generation Social Media Content Design B2B Sales

Head of Marketing and Operations

CIDROY

Jun 2019 - Feb 2021 (1 year 8 months)

Managed sales, marketing and operations for a SaaS startup (Gym Konnect), grew to 80+ fitness centres (~75% market share) and drove annual sales of ₹2,000,000+ while leading a 16-person team.

Go To Market B2B Sales Team Leadership Market Research CRM Digital Marketing Analytics Campaign Management

Education

Degrees, certifications, and relevant coursework

Goa Institute of Management

Post Graduate Diploma in Management, Management

2021 - 2023

Grade: 69.25

Activities and societies: Basketball Team Captain (2021, 2022); National semifinalist VOIS Vantage 2022; collaborative leadership program with IndiaHikes.

Post Graduate Diploma in Management with focus on marketing and strategy, completed with 69.25% between 2021 and 2023.