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Yudha Pratomo

@yudhapratomo

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Business development and Web3 product leader driving stablecoin and on-chain adoption.

Indonesia

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What I'm looking for

I’m looking to lead Web3 ecosystem and product partnerships—turning integrations into measurable growth, scaling from pilot to traction, and collaborating across product, engineering, and BD to accelerate adoption.

I’m a Web3 professional with 10+ years in startups and product leadership and 5+ years in crypto, products, and ecosystem work across Southeast Asia and Europe. I currently lead ecosystem growth for Indonesia’s Rupiah stablecoin at IDRX, driving adoption through exchanges, wallets, DeFi protocols, and fintech partners.

I’ve proven myself at launching zero-to-one platforms and scaling on-chain products from pilot to market traction—most notably originating and closing 30+ strategic integrations, delivering a 200% increase in onchain volume and liquidity. Earlier, I built a Web3 consumer super-app at Gaspack that onboarded 100,000+ mainstream users, helped launch 10+ NFT initiatives with $10M+ cumulative transaction volume, and led cross-functional growth and monetization work across APAC and Europe.

Experience

Work history, roles, and key accomplishments

Current

Ecosystem Lead

Current

IDRX Stablecoin

Mar 2024 - Present (2 years 3 months)

Owned ecosystem growth and commercial partnerships for Indonesia’s Rupiah stablecoin, coordinating exchanges, wallets, L2s, DeFi protocols, fintech platforms, and payment gateways. Drove 30+ strategic integrations and increased onchain volume and liquidity by 200%.

Ecosystem Partnerships Stablecoins Exchange & Wallet Integrations L1 L2 Ecosystems On Chain Analytics Tokenomics

Lead Product Manager

Gaspack

Feb 2022 - Jan 2024 (1 year 11 months)

Built and launched a Web3 consumer super-app with fiat on-ramps and email login, onboarding 100,000+ mainstream users into crypto. Led NFT publishing marketplace and GTM for 10+ NFT launches, generating $250K+ in creator revenue and $10M+ in cumulative transaction volume.

Web3 Product Management Wallet Email Login Consumer App UX NFT Marketplace NFT Launch GTM Loyalty Infrastructure Blockchain Enabled Rewards

Senior Product Manager

Popsical

Jul 2020 - Dec 2021 (1 year 5 months)

Led regional growth initiatives and monetization programs across Southeast Asian markets. Partnered with marketing and BD teams to improve user acquisition and retention.

Regional Growth Monetization Strategy Subscription Products Marketplace Feature Delivery User Acquisition Retention Cross functional Leadership Agile Scrum

Product Manager

Zeemart

Jul 2019 - Jun 2020 (11 months)

Owned the commercial product roadmap for a B2B SaaS marketplace serving hospitality operators. Launched features to support merchant acquisition and drive transaction growth.

Merchant Acquisition Transaction Growth Product Management Agile Scrum Analytics Stakeholder Management

Product Manager

Popsical

Nov 2017 - Jun 2019 (1 year 7 months)

Scaled subscription products and growth experiments across multiple cities in Southeast Asia. Drove product improvements focused on acquisition and ongoing subscription performance.

Subscription Growth Product Roadmapping A B Testing Agile Scrum Data Analysis Cross Functional Collaboration

Product Manager

Believe

Jan 2016 - Oct 2017 (1 year 9 months)

Owned product initiatives for digital music distribution platforms serving global artists and labels. Led cross-functional delivery of new monetization tools and analytics features, partnering with rights holders to improve creator acquisition and retention.

Digital Music Distribution Product Monetization Product Roadmapping Analytical Features Rights Holder Partnerships Agile Scrum

Head of Content APAC

Believe

Jan 2014 - Dec 2015 (1 year 11 months)

Managed partner operations and digital distribution strategy across Asian markets. Built regional creator and platform networks to strengthen distribution and platform partnerships.

Content Operations Digital Distribution Strategies Partner Management Platform Operations Creator Acquisition Go To Market Planning

Content Manager

Believe

Mar 2013 - Dec 2013 (9 months)

Supported global digital distribution partnerships and contributed to product launch activities. Coordinated content and partnership workflows to enable ongoing distribution operations.

Content Operations Product Launch Coordination Stakeholder Management Analytics Reporting Project Coordination Agile Scrum