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Yovana MPYM
Open to opportunities

Yovana MP

@yovanamp

Growth & Operations Consultant at Lace Law LLP, building SEO and bilingual marketing strategies that bring qualified immigration leads.

United Kingdom
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At Lace Law LLP, I work across immigration law and business growth, helping people understand UK visa pathways while supporting the firm’s digital strategy. I manage social media campaigns and Google Ads for visa routes including Skilled Worker, Visitor and Spouse.

I’ve built SEO-driven and bilingual content strategies that bring prospective clients to website contact forms and WhatsApp intake. I track and qualify leads through call logs and CRM, and report on campaign performance to inform strategy and budget decisions.

Across my work in growth, sales and operations, I’ve also supported business development at Digital Rocket and implemented HR and operational systems for Ulloa Health Care Group. I speak Spanish and English, as well as some French, and have created multilingual content for audiences across the UK, LATAM and Eastern Europe.

Experience

Work history, roles, and key accomplishments

LL
Current

Growth & Operations Consultant

Lace Law LLP

Jun 2025 - Present (1 year 5 months)

Growth & Operations Manager for Lace Law LLP, a UK immigration law firm, supporting digital strategy and client growth on a freelance basis.

• Manage end-to-end social media strategy across Instagram, Facebook and TikTok, including content planning and scheduling.
Managed Google Ads campaigns targeting Skilled Worker, Visitor, and Spouse visa routes, optimising for cost per lead and case convers

DR

Senior Sales Representative

Digital Rocket

Apr 2026 - Aug 2026 (4 months)

Sales Representative working with Digital Rocket, a performance marketing agency specialising in paid advertising and lead generation. Focused on outreach and new business development targeting law firms and immigration firms across the UK and LATAM markets. Responsibilities include cold email campaigns, LinkedIn outreach, and cold calling to build and manage a qualified lead pipeline aligned to a

BL

Sales Development Representative & Brand Representative

BL

Jan 2024 - Jul 2026 (2 years 6 months)

Support sales development and business growth for a Mexican premium baby furniture brand. Manage prospect outreach, client follow-up and commercial relationships, while representing the brand at national trade shows and industry events. Engage with customers and business partners, present premium products and support brand visibility and sales opportunities across Mexico.

UU

HR & Operations Consultant

Ulloa Health Care Group (UHCG)

Sep 2025 - May 2026 (8 months)

Providing end-to-end HR and Operations consultancy for a premium private healthcare company, designing and implementing people management systems and organizational infrastructure from the ground up.

Led full implementation of a cloud-based HRIS platform, including workforce profiles, approval workflows, time tracking, leave management, and digital document management
Designed and structured a co

UU

HR & Operations Consultant

Ulloa Health Care Group (UHCG)

Sep 2025 - May 2026 (8 months)

Providing end-to-end HR and Operations consultancy for a premium private healthcare company, designing and implementing people management systems and organizational infrastructure from the ground up.

Led full implementation of a cloud-based HRIS platform, including workforce profiles, approval workflows, time tracking, leave management, and digital document management
Designed and structured a co

WE

Appointment Setter, Marketing Assistant, Business Development

Wexpand

Nov 2024 - Feb 2025 (3 months)

I'm excited to join Wexpand as a Sales Representative, where I’ll contribute to connecting businesses with international growth opportunities. My role focuses on scheduling and organizing meetings between potential clients and our team of experts, ensuring seamless communication and efficient collaboration.

WE

Appointment Setter, Marketing Assistant, Business Development

Wexpand

Nov 2024 - Feb 2025 (3 months)

I'm excited to join Wexpand as a Sales Representative, where I’ll contribute to connecting businesses with international growth opportunities. My role focuses on scheduling and organizing meetings between potential clients and our team of experts, ensuring seamless communication and efficient collaboration.

UN

Public Relations Intern

UNIVA

Jul 2024 - Oct 2024 (3 months)

Internship supporting public relations activities.

UA

Public Relations Intern

Universidad del Valle de Atemajac

Jul 2024 - Oct 2024 (3 months)

Durante mi internship en el departamento de Relaciones Públicas en UNIVA, desarrollé habilidades clave en la gestión de comunicación estratégica y la promoción institucional. Colaboré en la creación de contenidos para campañas internas y externas, diseñando estrategias que mejoraron la visibilidad de la universidad en medios de comunicación locales y digitales. Mi rol incluyó la organización y co

UA

Public Relations Intern

Universidad del Valle de Atemajac

Jul 2024 - Oct 2024 (3 months)

Durante mi internship en el departamento de Relaciones Públicas en UNIVA, desarrollé habilidades clave en la gestión de comunicación estratégica y la promoción institucional. Colaboré en la creación de contenidos para campañas internas y externas, diseñando estrategias que mejoraron la visibilidad de la universidad en medios de comunicación locales y digitales. Mi rol incluyó la organización y co

II

Assistant in Verifications and Regularizations at the National Institute of Migr

Instituto Nacional de Migración (INAMI)

May 2024 - Aug 2024 (3 months)

As an Assistant in Verifications and Regularizations at the National Institute of Migration (INM), I am responsible for ensuring compliance with Mexican immigration laws and facilitating the regularization process for foreign nationals. My role involves conducting thorough inspections and verifications of immigration documents, providing accurate information and assistance to the public, and colla

IM

Verifications & Regularisations Intern

Instituto Nacional de Migración

May 2024 - Aug 2024 (3 months)

Internship supporting verifications and regularisations processes.

II

Assistant in Verifications and Regularizations at the National Institute of Migr

Instituto Nacional de Migración (INAMI)

May 2024 - Aug 2024 (3 months)

As an Assistant in Verifications and Regularizations at the National Institute of Migration (INM), I am responsible for ensuring compliance with Mexican immigration laws and facilitating the regularization process for foreign nationals. My role involves conducting thorough inspections and verifications of immigration documents, providing accurate information and assistance to the public, and colla

ON

Key Account Manager

Oregon Certified Interpreters' Network

Jan 2024 - Jun 2024 (5 months)

Managed key accounts for a network of certified interpreters.

OI

Key Account Manager

Oregon Certified Interpreters' Network INC

Jan 2024 - Jun 2024 (5 months)

As a Key Account Manager for Oregon Certified Interpreters Network, my role involves overseeing and nurturing relationships with our key clients. I am responsible for understanding their unique needs, ensuring their satisfaction with our services, and identifying opportunities for growth and collaboration. By serving as the primary point of contact, I strive to enhance communication, address conce

OI

Key Account Manager

Oregon Certified Interpreters' Network INC

Jan 2024 - Jun 2024 (5 months)

As a Key Account Manager for Oregon Certified Interpreters Network, my role involves overseeing and nurturing relationships with our key clients. I am responsible for understanding their unique needs, ensuring their satisfaction with our services, and identifying opportunities for growth and collaboration. By serving as the primary point of contact, I strive to enhance communication, address conce

IC

Executive Assistant

Ilustre Coffee

Jun 2023 - Sep 2023 (3 months)

Worked as Executive Assistant at Ilustre Coffee.

IC

Executive Assistant

Ilustre Coffee

Jun 2023 - Sep 2023 (3 months)

Worked as Executive Assistant at Ilustre Coffee.

Education

Degrees, certifications, and relevant coursework

IE

ia con eugenia

Inteligencia artificial para negocios

Jun 2026

HA

HubSpot Academy

Digital Marketing Certified

Jul 2026 · Expires Jul 2036

YM

Yes She Can with Mexico's Foreign Ministry

Diploma, Migration Public Policy

2025 - 2025

Diploma in Migration Public Policy completed in 2025.

CS

CENEVAL: Centro Nacional de Evaluación para la Educación Superior

Examen General para el Egreso de la Licenciatura (EGEL) – Relaciones Internacionales

Jan 2025 · Expires Jan 2035

Universidad del Valle de Atemajac logoUA

Universidad del Valle de Atemajac

International Relations- Foreign Affairs, SOCIAL SCIENCES

2021 - 2024

Universidad del Valle de Atemajac (UNIVA) logoUU

Universidad del Valle de Atemajac (UNIVA)

Bachelor of Arts, International Relations

2021 - 2024

Grade: 9.4/10

BA in International Relations with a GPA of 9.4/10, completed from 2021 to 2024.

OI

Oregon Certified Interpreters' Network INC

Medicare/Medicaid Fraud Waste And Abuse Training

Jan 2024 · Expired Jan 2025

TO

TOEFL

TOEFL ITP

Mar 2023 · Expires 2034

TM

Tecnológico de Monterrey

XIV CONGRESO DE LAS RELACIONES INTERNACIONALES

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