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Yotam User

@yotamuser

Digital Marketing Manager with expertise in data-driven strategies.

Israel
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What I'm looking for

I am looking for a dynamic role that allows me to leverage my digital marketing expertise while fostering a collaborative and innovative company culture.

As a Digital Marketing Manager at Good Energies, I lead paid media campaigns across various platforms, including Meta, Google, TikTok, Taboola, and Outbrain. My focus is on optimizing performance and implementing data-driven strategies to maximize ROI. I also manage website and content updates on the WooCommerce platform, collaborating closely with the development team to ensure technical requirements are met.

Previously, I served as a Mobile User Acquisition Manager at Barges Technologies, where I managed and optimized campaigns with a monthly spend of approximately $450K. My role involved developing creative strategies, designing ads, and utilizing advanced analytics tools like AppsFlyer and Mixpanel to drive high-quality app installs. My experience also includes working as a Social Media Campaign Manager at Go Moblin, where I managed campaigns for leading advertisers in the local market, focusing on eCommerce, B2B, and B2C initiatives.

Experience

Work history, roles, and key accomplishments

GL
Current

Digital Marketing Manager

Good Energies (B-Cure Laser)

Jan 2024 - Present (1 year 6 months)

Lead paid media campaigns across multiple platforms (Meta, Google, TikTok, Taboola, Outbrain), optimize performance and implement data-driven strategies to maximize ROI. Manage website and content updates on WooCommerce platform, coordinate with development team on technical requirements.

Education

Degrees, certifications, and relevant coursework

Tel-Hai Academic College logoTC

Tel-Hai Academic College

Bachelor of Arts, Economics and Marketing

Completed a Bachelor of Arts degree with a focus on Economics and Marketing. Gained foundational knowledge in economic principles and marketing strategies.

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