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Yotam User

@yotamuser

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Digital Marketing Manager with expertise in data-driven strategies.

Israel

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my digital marketing expertise while fostering a collaborative and innovative company culture.

As a Digital Marketing Manager at Good Energies, I lead paid media campaigns across various platforms, including Meta, Google, TikTok, Taboola, and Outbrain. My focus is on optimizing performance and implementing data-driven strategies to maximize ROI. I also manage website and content updates on the WooCommerce platform, collaborating closely with the development team to ensure technical requirements are met.

Previously, I served as a Mobile User Acquisition Manager at Barges Technologies, where I managed and optimized campaigns with a monthly spend of approximately $450K. My role involved developing creative strategies, designing ads, and utilizing advanced analytics tools like AppsFlyer and Mixpanel to drive high-quality app installs. My experience also includes working as a Social Media Campaign Manager at Go Moblin, where I managed campaigns for leading advertisers in the local market, focusing on eCommerce, B2B, and B2C initiatives.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Good Energies (B-Cure Laser)

Jan 2024 - Present (1 year 6 months)

Lead paid media campaigns across multiple platforms (Meta, Google, TikTok, Taboola, Outbrain), optimize performance and implement data-driven strategies to maximize ROI. Manage website and content updates on WooCommerce platform, coordinate with development team on technical requirements.

Paid Media Google Ads Taboola Outbrain WooCommerce Data Analysis ROI Optimization Digital Marketing Strategy Campaign Management

Mobile User Acquisition Manager

Barges Technologies

Jan 2020 - Dec 2023 (3 years 11 months)

Managed and optimized campaigns over several channels (Facebook, Instagram, Google, TikTok, Taboola, Outbrain) with a significant monthly spend. Developed creative strategy, designed ads, ad copies, and optimized during campaigns to drive cost-effective, high-quality app installs.

Mobile User Acquisition Facebook Ads Instagram Ads Google Ads Appsflyer Mixpanel Creative Strategy Campaign Optimization Data Analysis

Social Media Campaign Manager

Go Moblin - Adler Chomski Group

Jan 2018 - Dec 2020 (2 years 11 months)

Managed and optimized social media campaigns on multiple platforms including Facebook, Instagram, LinkedIn, Taboola, and Outbrain. Worked with large advertisers in various sectors like eCommerce, Mobile app user acquisition, B2B, B2C, Lead generation, and Awareness activities.

Social Media Marketing Instagram LinkedIn Taboola Outbrain Campaign Management Ecommerce Lead Generation

Web Marketing Analyst

NetFocus

Jan 2017 - Dec 2018 (1 year 11 months)

Interpreted and analyzed site metrics using Google Analytics and Google Data Studio to aid media buying decisions. Created appropriate data visualization, dashboards, and reports that elevated significant data and provided actionable insights for marketing campaigns.

Google Analytics Google Data Studio Data Visualization Reporting Media Buying Marketing Campaigns Performance Monitoring

Education

Degrees, certifications, and relevant coursework

Tel-Hai Academic College

Bachelor of Arts, Economics and Marketing

Completed a Bachelor of Arts degree with a focus on Economics and Marketing. Gained foundational knowledge in economic principles and marketing strategies.