Yotam User
@yotamuser
Digital Marketing Manager with expertise in data-driven strategies.
What I'm looking for
As a Digital Marketing Manager at Good Energies, I lead paid media campaigns across various platforms, including Meta, Google, TikTok, Taboola, and Outbrain. My focus is on optimizing performance and implementing data-driven strategies to maximize ROI. I also manage website and content updates on the WooCommerce platform, collaborating closely with the development team to ensure technical requirements are met.
Previously, I served as a Mobile User Acquisition Manager at Barges Technologies, where I managed and optimized campaigns with a monthly spend of approximately $450K. My role involved developing creative strategies, designing ads, and utilizing advanced analytics tools like AppsFlyer and Mixpanel to drive high-quality app installs. My experience also includes working as a Social Media Campaign Manager at Go Moblin, where I managed campaigns for leading advertisers in the local market, focusing on eCommerce, B2B, and B2C initiatives.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Good Energies (B-Cure Laser)
Jan 2024 - Present (1 year 6 months)
Lead paid media campaigns across multiple platforms (Meta, Google, TikTok, Taboola, Outbrain), optimize performance and implement data-driven strategies to maximize ROI. Manage website and content updates on WooCommerce platform, coordinate with development team on technical requirements.
Mobile User Acquisition Manager
Barges Technologies
Jan 2020 - Dec 2023 (3 years 11 months)
Managed and optimized campaigns over several channels (Facebook, Instagram, Google, TikTok, Taboola, Outbrain) with a significant monthly spend. Developed creative strategy, designed ads, ad copies, and optimized during campaigns to drive cost-effective, high-quality app installs.
Social Media Campaign Manager
Go Moblin - Adler Chomski Group
Jan 2018 - Dec 2020 (2 years 11 months)
Managed and optimized social media campaigns on multiple platforms including Facebook, Instagram, LinkedIn, Taboola, and Outbrain. Worked with large advertisers in various sectors like eCommerce, Mobile app user acquisition, B2B, B2C, Lead generation, and Awareness activities.
Web Marketing Analyst
NetFocus
Jan 2017 - Dec 2018 (1 year 11 months)
Interpreted and analyzed site metrics using Google Analytics and Google Data Studio to aid media buying decisions. Created appropriate data visualization, dashboards, and reports that elevated significant data and provided actionable insights for marketing campaigns.
Education
Degrees, certifications, and relevant coursework
Tel-Hai Academic College
Bachelor of Arts, Economics and Marketing
Completed a Bachelor of Arts degree with a focus on Economics and Marketing. Gained foundational knowledge in economic principles and marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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