YSYotam Shilon
@yotamshilon
Digital Marketing Manager with expertise in data-driven strategies.
IsraelWhat I'm looking for
As a Digital Marketing Manager at Good Energies, I lead paid media campaigns across various platforms, including Meta, Google, TikTok, Taboola, and Outbrain. My focus is on optimizing performance and implementing data-driven strategies to maximize ROI. I manage website and content updates on the WooCommerce platform and collaborate with digital marketing agencies to execute successful campaigns.
Previously, I served as a Mobile User Acquisition Manager at Barges Technologies, where I managed campaigns with a monthly spend of about $450K. I developed creative strategies and optimized campaigns to drive cost-effective app installs. My experience also includes working as a Social Media Campaign Manager, where I managed campaigns for major advertisers, ensuring KPIs were met and providing actionable insights for future improvements.
With a B.A. in Economics and Marketing, I am proficient in various industry tools and technologies, including Google Analytics, Google Data Studio, and AppsFlyer. I am passionate about leveraging data to enhance marketing effectiveness and drive business growth.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Good Energies (B-Cure Laser)
Jan 2024 - Present (1 year 5 months)
Led paid media campaigns across multiple platforms (Meta, Google, TikTok, Taboola, Outbrain), optimizing performance and implementing data-driven strategies to maximize ROI. Managed website and content updates on WooCommerce platform, coordinating with the development team on technical requirements.
Mobile User Acquisition Manager
Barges Technologies
Jan 2020 - Present (5 years 5 months)
Managed and optimized campaigns over several channels (Facebook, Instagram, Google, TikTok, Taboola, Outbrain) with a monthly spend of about $450K. Developed creative strategy, designed ads and ad copies, and optimized campaigns to drive cost-effective, high-quality app installs.
Social Media Campaign Manager
Go Moblin - Adler Chomski Group
Jan 2018 - Present (7 years 5 months)
Managed and optimized campaigns on multiple platforms including Facebook, Instagram, LinkedIn, Taboola, and Outbrain for large local advertisers. Reported campaign results directly to clients, ensuring KPIs were met and outlining actionable insights for future campaign performance.
Web Marketing Analyst
NetFocus
Jan 2017 - Present (8 years 5 months)
Interpreted and analyzed site metrics using Google Analytics and Google Data Studio to aid media buying decisions. Created appropriate data visualization, dashboards, and reports that elevated significant data and provided actionable insights for marketing campaigns.
Education
Degrees, certifications, and relevant coursework
Tel–Hai Academic College
Bachelor of Arts, Economics and Marketing
Studied Economics and Marketing.
Tech stack
Software and tools used professionally
Availability
Location
IsraelAuthorized to work in
Job categories
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