Yong UserYU
Open to opportunities

Yong User

@yonguser

Marketing manager with expertise in brand growth and audience engagement.

Malaysia
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What I'm looking for

I'm looking for a dynamic role that fosters creativity, collaboration, and growth opportunities.

I'm Yong Hua Xiang, a marketing professional with a strong foundation in brand growth, audience engagement, and market expansion. Since 2019, I've honed my skills in the marketing field, transitioning from Web2 to Web3 in 2023. My experience includes developing and implementing compelling content strategies that attract and retain target audiences, driving sustained follower growth and engagement.

As a Marketing Manager at Bitget, I focus on creating tailored content strategies for various platforms, conducting A/B testing to refine content effectiveness, and collaborating with Key Opinion Leaders to foster an interactive community. My analytical skills allow me to leverage insights to track performance metrics and make data-backed adjustments to enhance engagement and conversion rates.

Previously, as a Senior Marketing Manager at DeepCoin, I managed community engagement and crisis handling, ensuring a positive environment for users. I strategized high-impact social media campaigns and negotiated partnerships to expand brand visibility. My goal is to continue driving brand success through innovative marketing strategies and community engagement.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Swinburne University of Technology logoST

Swinburne University of Technology

Bachelor of Business, Accounting & Finance

Completed a Bachelor of Business with a dual specialization in Accounting and Finance. Gained comprehensive knowledge in financial principles, market analysis, and business operations.

Tech stack

Software and tools used professionally

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Yong User - Marketing Manager - SEA - Bitget | Himalayas