Yong User

I'm Yong Hua Xiang, a marketing professional with a strong foundation in brand growth, audience engagement, and market expansion. Since 2019, I've honed my skills in the marketing field, transitioning from Web2 to Web3 in 2023. My experience includes developing and implementing compelling content strategies that attract and retain target audiences, driving sustained follower growth and engagement.

As a Marketing Manager at Bitget, I focus on creating tailored content strategies for various platforms, conducting A/B testing to refine content effectiveness, and collaborating with Key Opinion Leaders to foster an interactive community. My analytical skills allow me to leverage insights to track performance metrics and make data-backed adjustments to enhance engagement and conversion rates.

Previously, as a Senior Marketing Manager at DeepCoin, I managed community engagement and crisis handling, ensuring a positive environment for users. I strategized high-impact social media campaigns and negotiated partnerships to expand brand visibility. My goal is to continue driving brand success through innovative marketing strategies and community engagement.