Rachel Khoo

I am a versatile marketing specialist with over 8 years of experience in digital marketing, business development, and event management. My career has been marked by a proven ability to drive brand growth and optimize campaign performance while leading cross-functional teams to achieve outstanding results.

In my recent role as a Digital Marketing Specialist at DIRI, I developed and executed data-driven marketing strategies that significantly enhanced brand visibility and customer engagement. I spearheaded the company's first B2C digital campaigns, achieving a remarkable 2x ROAS within three months. My previous experience as an Operations Manager at Geek Fam & Geek Events allowed me to lead successful event executions and secure long-term sponsorship deals, further expanding company partnerships and revenue streams.

Throughout my career, I have consistently focused on performance analysis and data-driven insights to optimize marketing strategies. I am passionate about fostering collaboration within teams and enhancing creative output, which has led to significant achievements, including increasing social media followers by 50% in just six months.