Open to opportunities

Yolanda Makhubele

@yolandamakhubele

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Strategic communications leader with expertise in content and digital marketing.

South Africa

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What I'm looking for

I seek a dynamic role that fosters creativity and innovation, allowing me to leverage my strategic communication skills to drive impactful results.

I am a Strategic Communications Leader with extensive experience in content development, digital marketing, and brand strategy. My proven track record includes driving impactful internal and external communications that achieve measurable business objectives. I utilize data-driven strategies to grow diverse audiences by an average of 30%, implementing innovative solutions to complex challenges.

Throughout my career, I have led teams with a rare expertise in Tech/IT, Public Sector, and Start-ups. I am passionate about leveraging emerging technologies, including AI, to enhance communication strategies and achieve sustainable growth. My experience includes managing content departments, developing multi-platform content strategies, and overseeing large-scale publication productions that reach millions of readers.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

Asambeni Taxi Times

Mar 2025 - Present (7 months)

Planned, wrote, and edited content for Asambeni Taxi Times (ATT), one of South Africa's largest independently owned publishers. Built and launched the ATT website, including crafting all web copy and structuring the site for optimal user experience. Managed and maintained the website, regularly uploading and scheduling news stories, features, and opinion pieces.

Content Planning Editorial Standards

Content and Publications Manager

Ankole Brand Communications

Dec 2021 - Mar 2025 (3 years 3 months)

Led and managed the Content Department and creative studio, driving strategic direction and ensuring alignment with business goals. Developed and implemented multi-platform content strategies that enhanced brand visibility and engagement. Managed, planned, and forecasted budgets over R50 million.

Content Strategy Project Management Creative Direction Client Relationship Management Team Leadership Digital Marketing Strategic Planning Performance Analysis Budgeting

Communications Officer

Campaign for Free Expression

Oct 2021 - Mar 2022 (5 months)

Designed and executed strategic communication campaigns to advocate for freedom of expression, increasing public awareness and support. Managed public relations and communications, effectively amplifying campaign reach and influence.

Campaign Management Public Relations Advocacy Media Relations Stakeholder Engagement Fundraising Social Media Management Strategic Planning Graphic Design

Assessor: Content Marketing and Brand Strategy

GetSmarter

Dec 2021 - Feb 2022 (2 months)

Evaluated and graded a six-week Content Marketing and Strategy course from Northwestern University, guiding students in strategic content marketing. Provided detailed feedback to enhance students' strategic thinking and practical content marketing skills.

Content Marketing Brand Strategy Educational Assessment Mentorship Feedback Remote Work

Content Marketing Specialist

Tarsus Technology Group

Jan 2020 - Nov 2021 (1 year 10 months)

Developed and executed comprehensive content marketing strategies, significantly boosting brand awareness and engagement. Produced a successful webinar series that attracted a high number of participants, strengthening the company's thought leadership. Increased monthly website traffic by 2,000 users through targeted content marketing initiatives.

Content Creation Digital Marketing Project Management Web Design Content Development Social Media Management

Marketing and Operations Coordinator

Mprofethi John Magagula Pty (Ltd)

Jun 2019 - Dec 2019 (6 months)

Formulated strategic marketing approaches within the mining sector, enhancing stakeholder engagement and operational efficiency. Facilitated key sales transactions, bridging relationships between mine owners and buyers.

Market Research Stakeholder Management Negotiation Business Development Médiation Marketing Coordination Relationship Building

Publications Production Consultant

Meropa Communications

Jul 2017 - May 2019 (1 year 10 months)

Managed end-to-end production of over 50 publications across public, health, and private sectors, driving strategic content alignment. Crafted compelling narratives and strategic content for multi-platform communication, achieving high audience engagement.

Content Development Project Management Client Relationship Management Quality Assurance Research And Analysis Internal Communications Graphic Design

Education

Degrees, certifications, and relevant coursework

University of Johannesburg

MA Strategic Communication, Strategic Communication

Completed a Master of Arts in Strategic Communication, focusing on advanced communication theories and practices. Developed expertise in strategic planning, content development, and digital marketing.

University of Johannesburg

BA (Honours) Strategic Communication, Strategic Communication

Achieved a Bachelor of Arts (Honours) in Strategic Communication, building a strong foundation in communication science. Gained in-depth knowledge of communication strategies and their application in various contexts.

University of the Free State

BA Communication Science, Communication Science

Obtained a Bachelor of Arts in Communication Science, covering fundamental principles of communication. Developed analytical and critical thinking skills essential for effective communication.