
Quadri Flash Adejumo
@quadriflashadejumo
I build evidence-based journalism, editorial strategy, and advocacy campaigns that grow informed audiences.
What I'm looking for
I'm leading communications, editorial strategy, content operations, growth, and brand positioning for WhirlSpot Media and its football and culture platform, BOX18 Africa. I oversee newsroom workflows, commissioning, writing, editing, fact-checking, and audience development.
At Businessfront, I report on Africa's energy and finance sectors, translating complex economic, financial, and policy developments into accessible analysis for business leaders, investors, and policymakers. My investigative reports, policy analysis, and data-driven features contributed to a 30% increase in readership.
I've led African coverage at TrimFeed, managed the features desk at Entrepreneurs NG, and produced technology reporting and the weekly AI Column at Techparley. My work has included editorial innovation, SEO strategy, long-form reporting, interviews, and coverage of startups, public policy, climate, health, business, and technology.
I also founded the Caroline Initiative, where I lead advocacy, community development, policy engagement, and capacity-building programmes reaching more than 1,000 beneficiaries. I coordinate volunteers and partners around education access, child welfare, health, climate action, and digital literacy.
Experience
Work history, roles, and key accomplishments
Manager, Communications, Editorial & Growth
WhirlSpot Media
Jun 2026 - Present (3 months)
Lead communications, editorial strategy, content operations, growth, and brand positioning across WhirlSpot Media and its football and culture platform, BOX18 Africa. Oversee newsroom management, editorial planning, commissioning, writing, editing, fact-checking, and quality control, while driving SEO, audience development, and strategic partnerships.
Editorial & Policy Analyst
Businessfront, Nigeria
Feb 2026 - Present (7 months)
Lead reporting, research, policy analysis and market intelligence across Africa's energy and finance sectors. Produce investigative reports, policy analyses and data-driven features, contributing to a 30% increase in readership.
Founder & Program Director
Caroline Initiative, Nigeria
Aug 2023 - Present (3 years 1 month)
Founded and lead an advocacy and community development organisation focused on education access, child welfare and empowerment. Drive organisational strategy, stakeholder engagement, partnerships, and programme development, coordinating 30+ volunteers to deliver community interventions.
Senior Journalist & Head of Innovations
Techparley
May 2025 - Jul 2026 (1 year 2 months)
Produced investigative reporting, long-form features and editorial analysis on African technology ecosystems, reaching 10,000+ monthly readers. Led editorial innovation projects including Startup Drive100 and the weekly AI Column, supporting a 20% increase in subscriptions.
Senior Journalist & Researcher
Entrepreneurs NG
Jun 2024 - Apr 2025 (10 months)
Managed the features desk, commissioning, editing and publishing 100+ long-form articles on entrepreneurship and SMEs. Produced research-driven features and implemented SEO-driven editorial strategies to strengthen organic search traffic and platform authority.
African Editor
TrimFeed
Apr 2023 - May 2024 (1 year 1 month)
Directed African editorial coverage across technology, business, climate change, public health and economic policy. Commissioned and edited 100+ news reports and features, contributing to a 25% increase in readership from Africa-focused markets.
News Reporter
AllNews
Nov 2021 - Mar 2023 (1 year 4 months)
Reported and published 200+ news stories covering health, business, technology, politics and economic policy. Conducted interviews with executives and policymakers, and collaborated with multimedia teams on digital storytelling.
Media Director
WOCAPS AFRICA
Jun 2018 - Aug 2018 (2 months)
Led media and communications strategy, including awareness campaigns, social media, content creation, press releases and public health communications. Produced digital content and coordinated media coverage of events and community health outreach programmes.
Education
Degrees, certifications, and relevant coursework
Lagos State University
Bachelor of Science, Physical and Health Education
2016 - 2021
Activities and societies: Public Relations Officer, Department of Human Kinetics, Sports and Health Education, 2017–2018; Assistant Communications Officer for NUESA Teaching Competition, 2018; Media Officer appointed by University Sports Director, 2020–2021.
BSc in Physical and Health Education. Won Best Student Writer awards in 2018 and 2021 from the Department of Human Kinetics, Sports and Health Education, and in 2019 from the Faculty of Education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
muckrack.com/quadri-adejumo-1Salary expectations
Social media
Skills
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