yijia xu
@yijiaxu
Marketplace Manager with expertise in e-commerce and B2B customer acquisition.
What I'm looking for
I am a dedicated Marketplace Manager with extensive experience in optimizing e-commerce performance and driving B2B customer acquisition. At Gloryfeel GmbH, I have successfully enhanced the performance of our agencies on platforms like Tmall and Douyin, focusing on key performance indicators to ensure optimal results. My role involves cost control, risk analysis, and coordinating efforts between various departments and agencies, which has honed my project management skills.
Previously, I served as a Website Operations Associate at Apo Marketing GmbH, where I maintained the e-commerce website and handled customer complaints while promoting marketing initiatives through social media. My background also includes working as a Media Analyst at Kantar Media, where I monitored media data and prepared analytical reports. These experiences have equipped me with a strong foundation in data analysis and customer communication.
Experience
Work history, roles, and key accomplishments
Marketplace Manager
Gloryfeel GmbH
May 2021 - Present (4 years)
Optimized agency performance based on defined KPIs, controlling costs and analyzing risks. Coordinated between departments and agencies, acquired Chinese B2B customers, and managed new product launches and social media marketing promotions.
Website Operations Associate
Apo Marketing GmbH
Aug 2020 - Apr 2021 (8 months)
Maintained the e-commerce website apodiscounter, processing orders and customer complaints. Coordinated between departments and agencies, and managed marketing promotions on social media and affiliate platforms.
International Business and Website Operations
MD Media Publishing Service GmbH
Sep 2019 - Mar 2020 (6 months)
Acquired B2B logistic customers from the Asian market and built partnerships with freight forwarders. Also managed e-commerce website operations.
Media Analyst in Evaluation Services
Kantar Media
Aug 2018 - Aug 2019 (1 year)
Monitored and analyzed online and offline media data, preparing weekly reports based on data analysis. Ensured quality control, including freelancer training, and managed customer communication and complaints.
Junior Researcher Greater China
Statista GmbH
Oct 2016 - Jul 2018 (1 year 9 months)
Researched statistical sources to identify relevant data and aggregated statistical data into thematic dossiers. Wrote and edited various industry information, maintained and updated the data bank, and answered customer inquiries.
Travel Product Manager
Caissa Touristic AG
Jun 2014 - Sep 2016 (2 years 3 months)
Reserved various touristic services and negotiated prices with travel service providers. Provided customer consultation on tourism products, including travel route design, and processed customer complaints. Managed cost control, risk analysis, and online/offline marketing activities.
Interpreter in Production Departments
Daimler AG
Mar 2014 - Apr 2014 (1 month)
Provided interpretation services within production departments. Facilitated communication between different parties in a manufacturing environment.
Interpreter in Production Departments
Daimler AG
Oct 2013 - Dec 2013 (2 months)
Provided interpretation services within production departments. Facilitated communication between different parties in a manufacturing environment.
Summer Course Supervisor & Organizer
Friedrich-Schiller-Universität Jena
Jul 2013 - Aug 2013 (1 month)
Supervised and organized the International Summer Course for German Studies. Managed logistical aspects and participant engagement for the program.
German Language Course Instructor (Intern)
University of Nottingham
Sep 2012 - Jan 2013 (4 months)
Organized and taught a German language course as part of an internship program. Developed lesson plans and delivered instruction to students.
Theatre Project Interpreter
Sichuan People’s Art Theatre
Jun 2011 - Jun 2011 (0 months)
Participated in the theatre project "Tägliches Brot" as an interpreter. Facilitated communication for the production, ensuring smooth collaboration.
Education
Degrees, certifications, and relevant coursework
AKAD University
Online Study Program, Human Resource Management
Completed an online study program focusing on the fundamentals of human resource management. Gained knowledge in key HR principles and practices.
Friedrich-Schiller-Universität Jena
Master of Arts, German Studies (DaF/DaZ)
Pursued a Master's degree in German Studies (DaF/DaZ). Focused on German as a Foreign/Second Language, enhancing linguistic and cultural competencies.
University of Nottingham
Erasmus Program, German Studies
Participated in the Erasmus exchange program. Studied abroad to broaden academic and cultural horizons.
Sichuan International Studies University
Bachelor of Arts, German Studies
Completed a Bachelor's degree in German Studies. Developed strong proficiency in the German language and a deep understanding of German culture and literature.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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