Open to opportunities

Yifei Cai

@yifeicai

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Data-informed marketing professional specializing in influencer strategy, content growth, and performance analytics.

United States

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What I'm looking for

I seek marketing roles that combine content strategy and analytics, prioritizing collaborative teams, measurable growth goals, and opportunities to lead influencer and go-to-market campaigns.

I am a results-driven marketing professional with hands-on experience in influencer campaigns, content strategy, and data analysis. I combine creative content development with analytical rigor to drive measurable engagement and ROI.

At Wishare Media Group, I led influencer initiatives and managed a $90,000 annualized marketing budget, reducing campaign costs by 30% and delivering high-performing content that generated tens of thousands of views and engagement.

My internships at China Eastern Airlines and DHL involved SQL-based analysis of large datasets and building Tableau dashboards to surface insights that informed pricing, promotions, and operational decisions, improving passenger occupancy and customer retention.

I create bilingual marketing assets, scale social brands, and leverage tools like SQL, Tableau, Power BI, and AI-driven content tools to grow audiences and optimize campaign performance. I seek roles where I can blend creative strategy with analytics to scale brand impact.

Experience

Work history, roles, and key accomplishments

Current

Marketing Intern

Current

Wishare Media Group

Aug 2025 - Present (1 month)

Guided an influencer campaign for Shein securing 35 creators and 20+ original content pieces that generated 80,000+ views and 7,000 likes; managed a $90,000 annualized marketing budget and reduced campaign costs by 30% through negotiations with 150+ creators.

Influencer Marketing Content Strategy Budget Management Performance Analytics Social Media Marketing SEO SEM Canva A B Testing

Social Media Creator

Personal Brand Development

Mar 2023 - Sep 2025 (2 years 6 months)

Built a Xiaohongshu lifestyle brand producing 150+ posts and 1,200+ followers, generating 17,000+ likes using AI-driven content ideation and partnering with lifestyle brands on sponsored content to boost awareness.

Content Creation Social Media Marketing Influencer Partnerships Brand Development Xiaohongshu Visual Editing Storytelling

Social Media Specialist

HOX Business Club

Sep 2022 - Jun 2024 (1 year 9 months)

Managed bilingual Instagram content and executed integrated digital campaigns to promote large-scale events, drive member recruitment, and increase club engagement.

Social Media Management Campaign Execution Event Promotion Graphic Design Instagram Content Strategy

Marketing Analyst Intern

China Eastern Airlines

Aug 2023 - Sep 2023 (1 month)

Designed targeted promotions that increased passenger occupancy by 15% on underperforming routes; built Tableau dashboards for KPI tracking and analyzed 30,000+ flight records with SQL to surface revenue-driving insights.

SQL Tableau Marketing Strategy Data Analysis KPIs Segmentation Campaign Optimization Excel

Business Analyst Intern

DHL

Jul 2023 - Aug 2023 (1 month)

Analyzed 3,000+ survey responses to recommend pricing and promotional adjustments that improved customer retention by 10% and promotional response rates by 15%; supported app adoption initiatives increasing use by 20%.

Survey Analysis Pricing Strategy Customer Retention Market Analysis Excel Reporting

Marketing Analyst Intern

Suzhou Xinzhirong Investment Management

Dec 2022 - Jan 2023 (1 month)

Conducted market research on the Chinese cosmetics industry, analyzing trends, consumer behavior, and regulatory policy to identify investment-relevant patterns that informed decision-making.

Market Research Consumer Insights Competitive Analysis Excel Reporting

Education

Degrees, certifications, and relevant coursework

Johns Hopkins Carey Business School

Master of Science in Marketing, Marketing

2025 -

Enrolled in a Master of Science in Marketing program at Johns Hopkins Carey Business School with expected completion in 2025.

University of California, San Diego

Bachelor of Arts; Bachelor of Science, International Business; Business Economics

Completed a dual-degree program earning a Bachelor of Arts in International Business and a Bachelor of Science in Business Economics, with Provost Honors in multiple terms.