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YS@yingsong
Bilingual social media marketer and content creator driving brand growth.
United StatesI am a bilingual (English and Mandarin) social media marketer and content creator with hands-on experience building brands and driving engagement across platforms.
I grew a personal brand to 60K followers on Xiao Hong Shu and 4K on TikTok while producing marketing-driven content, managing influencer partnerships, and analyzing audience engagement to optimize performance.
My background includes procurement and marketing management for an online frozen-food marketplace, co-founding and scaling a café into multiple franchise locations, and running day-to-day operations for an e-commerce jewelry shop built on Shopify.
I bring practical skills in campaign planning, content creation, trend research, supplier negotiation, and team coordination, and I look for opportunities to apply storytelling and data-driven marketing to grow brands.
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Work history, roles, and key accomplishments
Rednote
Jan 2021 - Present (4 years 10 months)
Grew personal brand to 60K followers on Xiao Hong Shu and 4K on TikTok by producing marketing-driven content, executing brand collaborations, and optimizing engagement through analytics.
Xi Le You Xuan Supply Chain
Jan 2021 - Dec 2023 (2 years 11 months)
Selected and negotiated with frozen-food suppliers for the online marketplace, balanced pricing and quality, supported product launch marketing, and managed supplier relationships to ensure supply reliability.
JewelryMarketplace
Jan 2021 - Dec 2021 (11 months)
Developed and managed a Shopify store, executed influencer outreach and micro-campaigns on Instagram, and handled order fulfillment, customer service, and supplier communication.
Fu San Cafe
Jan 2015 - Jan 2021 (6 years)
Built cafe brand from naming to design, directed social media and local marketing campaigns, and expanded the brand into over five franchise locations.
IGManaged daily administrative operations and document preparation, organized team events to strengthen connections, and acted as liaison across departments to ensure smooth internal communication.
Degrees, certifications, and relevant coursework
TUBachelor's Degree, Accounting & Finance
Completed a Bachelor's Degree in Accounting & Finance, focusing on accounting principles and financial analysis.
Software and tools used professionally
United StatesYou can contact Ying and 90k+ other talented remote workers on Himalayas.
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