Open to opportunities

Ying Song

@yingsong

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Bilingual social media marketer and content creator driving brand growth.

United States

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What I'm looking for

I seek roles where I can lead social-first campaigns, craft compelling brand stories, manage influencer partnerships, and use analytics to drive growth in a collaborative, growth-oriented team.

I am a bilingual (English and Mandarin) social media marketer and content creator with hands-on experience building brands and driving engagement across platforms.

I grew a personal brand to 60K followers on Xiao Hong Shu and 4K on TikTok while producing marketing-driven content, managing influencer partnerships, and analyzing audience engagement to optimize performance.

My background includes procurement and marketing management for an online frozen-food marketplace, co-founding and scaling a café into multiple franchise locations, and running day-to-day operations for an e-commerce jewelry shop built on Shopify.

I bring practical skills in campaign planning, content creation, trend research, supplier negotiation, and team coordination, and I look for opportunities to apply storytelling and data-driven marketing to grow brands.

Experience

Work history, roles, and key accomplishments

Current

Social Media Content Creator

Current

Rednote

Jan 2021 - Present (4 years 11 months)

Grew personal brand to 60K followers on Xiao Hong Shu and 4K on TikTok by producing marketing-driven content, executing brand collaborations, and optimizing engagement through analytics.

Social Media Marketing Content Creation Influencer Partnerships Trend Research Brand storytelling Campaign Planning

Procurement & Marketing Manager

Xi Le You Xuan Supply Chain

Jan 2021 - Dec 2023 (2 years 11 months)

Selected and negotiated with frozen-food suppliers for the online marketplace, balanced pricing and quality, supported product launch marketing, and managed supplier relationships to ensure supply reliability.

Procurement Negotiate With Suppliers Vendor Management Pricing Strategy Product Marketing Relationship Management Supply Chain

Ecommerce Store Operator

JewelryMarketplace

Jan 2021 - Dec 2021 (11 months)

Developed and managed a Shopify store, executed influencer outreach and micro-campaigns on Instagram, and handled order fulfillment, customer service, and supplier communication.

Shopify order fulfillment Customer Service Supplier Communication

Co-founder

Fu San Cafe

Jan 2015 - Jan 2021 (6 years)

Built cafe brand from naming to design, directed social media and local marketing campaigns, and expanded the brand into over five franchise locations.

Brand Development Social Media Marketing Local Marketing Menu Development Operations Management Customer Experience

Assistant to Finance Controller

IBM Greater China Group

Jan 2013 - Jan 2015 (2 years)

Managed daily administrative operations and document preparation, organized team events to strengthen connections, and acted as liaison across departments to ensure smooth internal communication.

Administrative Support Document Management Internal Communications Event Coordination Office Operations