Open to opportunities

SELENA TSAI

@selenatsai

Message

Marketing and influencer specialist driving engagement through creator partnerships and data-informed campaigns.

United States

Message

What I'm looking for

I seek a marketing role focused on influencer/affiliate strategy and social content where I can apply analytics-driven creativity to grow brand engagement and partnerships.

I am a media and marketing student at New York University with hands-on experience in influencer, affiliate, and social media marketing across beauty and agency clients. I combine strong analytical skills with creative campaign development to increase brand visibility and engagement.

At BYOMA and Kopari, I scaled creator outreach, tracked performance for 200+ partners, and supported backend affiliate operations using platforms like Tribe, TikTok Affiliate Center, and NetSuite. In agency and campus roles I managed content calendars, executed A/B testing, and produced assets that improved engagement and open rates.

I bring fluency in Mandarin, conversational Spanish and Italian, and proficiency in Adobe Creative Suite, Google Analytics, Meta Business Suite and other marketing tools. I seek roles where I can grow influencer and digital strategy capabilities while delivering measurable growth for brands.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Intern

Current

BYOMA Skincare

Sep 2025 - Present (2 months)

Managed outreach to 100+ creators monthly to coordinate product seeding and paid campaigns, driving brand visibility and engagement; contributed to creative strategy and execution for pop-ups and events.

Social Media Strategy Research Content Strategy Relationship Management

Current

Affiliate Marketing Intern

Current

Kopari Beauty

May 2025 - Present (6 months)

Tracked performance for 200+ influencer partners to identify high-converting creators and supported backend affiliate operations with NetSuite to manage orders and inventory for affiliate campaigns.

Affiliate Marketing Performance Tracking Tribe NetSuite Data Analysis Trend Research

Current

Marketing Intern

Current

Vision Advertising

Mar 2025 - Present (8 months)

Created and scheduled 200+ social posts across client accounts, contributing to a 15% average engagement increase; built weekly newsletters that raised open rate by 18% and compiled analytics-driven performance reports.

Social Media Management Meta Business Suite Google Analytics Constant Contact A B Testing Reporting

Public Relations Director

Kappa Kappa Gamma

May 2024 - Jan 2025 (8 months)

Led chapter social media strategy and creative direction for recruitment and philanthropy, producing assets and campaigns that increased social engagement by 25% and coordinated partnerships to boost visibility.

Public Relations Social Media Strategy Creative Direction Content Creation Campaign Management Event Promotion

Education

Degrees, certifications, and relevant coursework

New York University

Bachelor of Science, Media, Culture, & Communications

Grade: 3.9

Activities and societies: STEBA (Stern & Tisch Entertainment Business Association); Kappa Kappa Gamma Sorority; Comm Club; Relevant coursework: Data & Society, Innovations in Marketing, Social Media Practicum, Methods of Media

Pursuing a Bachelor of Science in Media, Culture, & Communications with a minor in Business, Entertainment, Media, & Technology; expected graduation May 2027.