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Yifan Wu

@yifanwu

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Product designer at ATOMS building features from zero to one and design systems for digital products.

China

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At ATOMS, I work on building features from zero to one, design systems, prototyping, and design-driven projects.

At TikTok, I worked on creation tools including video creation with Giphy, effects search, and article mode, as well as the TikTok Design System. At Zilliz, I worked across branding, design systems, and end-to-end product design.

I co-founded Sans Design Studio, partnering with clients on branding, web, and event design. At Azlo, I worked on core banking features and the design system; the invoice redesign I worked on became a core feature bringing in around $3–4 million in deposits per month.

Experience

Work history, roles, and key accomplishments

Current

Design

Current

ATOMS

May 2022 - Present (4 years 5 months)

Zero-to-one feature building, design systems, prototyping, design-driven projects.

Product Designer

TikTok

Sep 2021 - May 2022 (8 months)

Responsible for the creation tool feature works (creating video w/ Giphy, effects search, article mode, etc.) & TikTok Design System

Design Lead

Zilliz

Nov 2020 - Aug 2021 (9 months)

Branding, Design system, End-to-end product design, Design team building & coaching

Senior Designer, Co-Founder

Sans Design

Jun 2016 - Sep 2020 (4 years 3 months)

I co-founded Sans Design Studio in 2016 with my colleague and close friend, Lehu Zhang. We partner with a wide range of clients to deliver thoughtful design solutions across branding, web, and event design. Within two years, we successfully completed over 10 projects with consistently positive client feedback. During this time, we also established a long-term partnership with a leading local 4A ag

Lead Designer

Azlo

Nov 2018 - Jan 2020 (1 year 2 months)

- UX/UI design iterations for key features
I worked closely with product owners, engineers, and design leaders on some of the very core features of Azlo--A free business banking platform for entrepreneurs including transaction flow, integrations, etc.
The invoice feature redesign that I worked on elevated this feature from the state of barely 100 unique users per month to one of the core features

UI/UX Designer

ThoughtWorks

Dec 2017 - Jul 2018 (7 months)

I was responsible for creating interactive prototypes for the end-to-end solutions in the pitching process; for the past 6 months, I delivered 4 conceptual design solutions to the clients and improved the engagement with clients.

I also helped both tech teams and consultants on refining engagement models and strengthening narratives to produce a better chance in the process of engaging clients fr

Instructor

Olivet University

Mar 2017 - Jun 2017 (3 months)

I worked as an Instructor teaching Printing Design Basics class for their graduate students. I was responsible for establishing the session outlines, goals and the teaching process as well. All the students produced projects at their best at the end of the program and 90% of them feel satisfied with the overall experience.

Design Internship

Cegos China

Sep 2013 - Dec 2013 (3 months)

Working with the marketing team on producing the product category of the year 2013.

Education

Degrees, certifications, and relevant coursework

Academy of Art University

Master of Arts (M.A.), Graphic Design

2014 - 2016

University of Shanghai for Science and Technology

Bachelor's degree, Visual Communication

2010 - 2014

2013 China Creative Design Yearbook·2012 Certificate China Designers Association
2013 Excellent Work China Designers Association
2013 The First Prize Scholarship University of Shanghai for Science and Technology
2013 Winning Prize Shanghai Students Computer Skills Competition Committee
2012 The Second Prize Scholarship University of Shanghai for Science and Technology
2011 The Second Prize Scholar