EDEthan Ding
@ethanding
Experienced design leader with a focus on product experience innovation.
ChinaWhat I'm looking for
With 17 years of design experience, I have honed my skills in full-stack design leadership, specializing in product experience design, graphic design, and brand innovation across consumer, enterprise, and government sectors. My data-driven methodology has transformed raw metrics into actionable design strategies, significantly increasing product ROI by 25-40% across various projects.
As a team leader, I successfully established a cross-functional design team of over 40 members, aligning talent structure with business objectives. My role as a design competency evaluator for major companies like DiDi and Kuaishou has allowed me to mentor over 10 senior designers, guiding them to advance into expert-level roles. I am passionate about driving measurable improvements in user engagement and conversion rates through strategic design solutions.
My extensive experience in design and team management positions me as a valuable asset in any organization looking to enhance their product design and user experience.
Experience
Work history, roles, and key accomplishments
Operations Manager
米粉阵
Apr 2023 - Present (2 years 1 month)
Managed the establishment and operation of brand stores, leading team building and implementing digital marketing strategies to increase revenue.
Senior User Experience Expert
Fenxiang Salesman PaaS Platform
Jun 2022 - Feb 2023 (8 months)
Led overall experience design for the CRM System PaaS platform, optimizing user experience and achieving business objectives.
Commercial Design Director
Kwai
May 2022 - Jun 2022 (1 month)
Responsible for product experience design of various advertising platforms, improving operational efficiency through user-centered design.
Head of Smart Industry Business Design
Didi
Jan 2017 - May 2022 (5 years 4 months)
Oversaw product experience and brand creativity across multiple business departments, enhancing brand strength and product growth.
Business Design Director
Didi Bus
Apr 2015 - Jan 2017 (1 year 9 months)
Built and led a design team, innovating design for passenger and driver experiences, and defining brand identity and visual systems.
Design Director
Tainiu Technology
Mar 2014 - Apr 2015 (1 year 1 month)
Led design for mobile apps and brand publicity, significantly improving product experience through strategic design initiatives.
Senior Designer
Elex
Mar 2012 - Mar 2014 (2 years)
Focused on product experience design for search engines in international markets, enhancing click-through rates and promoting business growth.
Senior Designer
Mar 2010 - Mar 2012 (1 year 11 months)
Responsible for visual design of Weibo's V4 version, desktop client, and Sina UC client, improving user engagement through innovative design solutions.
Senior UI Designer
Sobey Digital Technology
Aug 2006 - Mar 2010 (3 years 7 months)
Worked as a Senior UI Designer, focusing on user interface design for various digital products, enhancing user experience through effective visual design.
Graphic Design Student
Beijing Institute of Graphic Communication
Sep 2002 - Jul 2006 (3 years 10 months)
Studied graphic design, gaining foundational skills in design principles and techniques. Developed a strong understanding of visual communication and design aesthetics.
Education
Degrees, certifications, and relevant coursework
Beijing Institute of Graphic Communication
Bachelor of Arts, Graphic Design
2002 - 2006
Studied graphic design at the School of Art and Design, focusing on various aspects of design principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
ChinaAuthorized to work in
Social media
Job categories
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