At Shenzhen Wanqu Tiaodong Co., Ltd., I owned App 1.0’s end-to-end design from user research and concept development through wireframing, prototyping, and final UI. I partnered with product and engineering to ship it on Google Play Store.
For App 2.0, I used behavioral data and user feedback to guide a redesign of core flows. The changes simplified user steps by 30% and lifted core-feature click-through by 22%.
I also built and maintained a brand and design system library, with cross-platform UI guidelines used across the app, website, and social. At Shenzhen Dachun Technology Co., Ltd., I redesigned 12 product detail pages, lifting average conversion by 18%, and created a reusable component library that reduced repeat design work by 30%.
My MA Design at University of Leeds included interaction design and user experience research. For my graduation project, I independently led research, concept development, and interaction design for a learning app targeting overseas Gen Z users.
