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Franck ZHU

@franckzhu

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Senior UX designer based in Shanghai. Experience in luxury, sportswear, and cross-border DTC.

China

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What I'm looking for

I'm looking for a company with design thinking in mind, proactively solving the problems of their users. Open to communication and collaboration, healthy culture with diversity.

8 years of UX design experience for both big brands and booming startups. Currently working as a design lead in a luxury fashion brand. Good at design thinking, user research, design system, and prototyping. I used to work remotely with US or UK teams, skillful communication with all kinds of teams e.g. design, engineering, data, and business.

Experience

Current

UX design lead

Current

Burberry

Dec 2022 - Present (1 year 5 months)

Spearheaded the China website localisation design, enhancing user experience and increase the checkout CR by 9}
Directed the omni-channel design based on WeChat capability to provide the additional online sales touch points for CS and SA team
Consolidated cross-team resources to set up China user research with limited budget.
Leadership & Collaboration

UX Design Design Leadership UX Research

Senior UX designer

Italic

May 2021 - Dec 2022 (1 year 7 months)

Led the end-to-end consumer experience design remotely with U.S teams for the italic.com storefront, aligning design strategies with business goals.
Established the Italic design system, ensuring a consistent brand experience across digital, packaging, and marketing channels.

UX UI Design Systems

Product designer

Farfetch

Apr 2019 - Sep 2020 (1 year 5 months)

Lead the UX and UI design of China Farfetch App, social commerce program and design library localisation
Train the team to adopt Figma and ProtoPie in daily work.

UX Design UX Research Training Design Systems