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Yessica Murillo Cuellar

@yessicamurillocuella

Digital marketer at Tierra Querida Shop building Klaviyo customer journeys and Meta Ads campaigns for e-commerce brands.

Colombia

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At Tierra Querida Shop, I develop marketing strategies for beauty, home, and fashion e-commerce brands. I manage Klaviyo campaigns and automated email sequences, and collaborate on Shopify integrations to support customer retention and repeat purchases.

At Keep Calm Service, I developed content strategies for La Ayuda Latina, connecting the U.S. Hispanic community with trusted car accident attorneys. I coordinated organic and paid campaigns on Meta Ads and TikTok, and led influencer initiatives through TikTok One.

At TIS Tax Service, I designed seasonal campaigns across email, SMS, and social media, and set up automated follow-ups to support lead conversion and appointment scheduling. Integrated campaigns reached over 10,000 users and included educational content for the Hispanic community in Florida.

My experience also includes digital marketing coordination in healthcare, real estate marketing, community management, and marketing support for retail clients. I hold a Bachelor's Degree in Professional Marketing from Universidad Libre and have completed courses in email marketing, SEO and SEM, and digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Project Management, E-commerce

Current

Tierra Querida Shop

Developed and executed conversion-focused marketing strategies for e-commerce brands in beauty, home, and fashion. Managed Klaviyo email campaigns, automated sequences, Shopify integrations, and Meta Ads to drive growth.

Klaviyo Shopify Meta Ads Email Marketing Marketing Automation Customer Segmentation Ecommerce Campaign Management

Social Media Manager

Keep Calm Service

Dec 2025 - Jul 2026 (7 months)

Developed content strategies for the U.S. Hispanic community for La Ayuda Latina brand. Managed content calendars, cross-functional teams, and influencer marketing initiatives on Meta Ads and TikTok.

Social Media Management Content Strategy Meta Ads TikTokAds Influencer Marketing Campaign Management Community Management

Digital Marketing Coordinator

Infinity Medicine Regenerative

Jun 2024 - Nov 2024 (5 months)

Coordinated digital marketing strategies, leading educational campaigns to strengthen brand credibility and patient trust. Managed cross-functional content, social media, and paid advertising while ensuring regulatory compliance.

Digital Marketing Content Creation Social Media Management Paid Advertising Campaign Management Regulatory Compliance

Marketing Leader

TIS Tax Service

Jan 2023 - Oct 2024 (1 year 9 months)

Designed seasonal marketing campaigns for tax season across email, SMS, and social media. Managed customer databases, segmented audiences, and implemented automated follow-up sequences to improve lead conversion.

Email Marketing SMS Marketing Social Media Marketing Customer Segmentation Marketing Automation Lead Generation Campaign Management

Community Manager

Environmental Administration Department

Aug 2019 - Dec 2019 (4 months)

Managed digital communication campaigns across Facebook, Instagram, and Twitter. Assisted with email communication initiatives and prepared performance reports and audience analysis.

Social Media Management Facebook Instagram Twitter Email Communication Reporting Audience Analysis

Digital Account Executive

Posicionamos Ltda

Apr 2019 - Jul 2019 (3 months)

Developed commercial proposals with persuasive writing and managed event logistics from branding to catering. Integrated strategies across events, media, and social media to optimize brand visibility.

Commercial Proposals Persuasive Writing Event Management Branding Social Media Strategy Media Planning

Marketing Internship

Logistics Services Agency

Mar 2018 - Apr 2019 (1 year 1 month)

Supported marketing strategies for major retail clients including JGB, Femsa, and Recamier. Developed eco-marketing projects, customer segmentation initiatives, and opportunity analysis within an international strategic marketing framework.

Marketing Strategy Green Marketing Customer Segmentation Opportunity Identification Digital Media Management

Real Estate Agent – Digital Marketing Focus

Century 21

Managed marketing campaigns, lead generation strategies, digital content, online advertising, and Klaviyo email marketing automation. Applied audience segmentation and automated workflows to increase engagement and generate qualified leads.

Digital Marketing Lead Generation Klaviyo Email Marketing Marketing Automation Audience Segmentation Real Estate Marketing