At Kolesa Group | Krisha.kz, I owned supply-side growth strategy and active-lister metrics, leading product work from discovery through launch and measurement. Retention and reactivation initiatives added about 8K listers and an estimated $50K in monthly impact.
I also improved listing renewals by testing a more natural automated-call recording, increasing conversion by 6.9%. Separate experiments optimized call timing and added in-app restoration prompts, contributing about 3.2K active listers per month.
I built Anglokit, an online English coaching business for tech professionals, from zero to product-market fit. I grew ARR from $10K to $118.8K and served more than 300 paying customers across eight countries.
At Anglokit, I optimized the product funnel and used customer interviews and Jobs to Be Done research to improve conversion. I also personally built the product with Astro, JavaScript, and Tailwind CSS; earlier, at Skyeng, I delivered career-focused coaching sessions for tech professionals.
