Anna Djermoun
@annadjermoun
Results-oriented Product Manager with 12 years of fintech experience.
What I'm looking for
As a results-oriented Product Manager with over 12 years of experience in banking product development, I have a proven track record of launching and building payment solutions with a strong focus on monetization strategies in the fintech sector. My journey has taken me from leading a card issuance project in the US to relaunching an app for B2C clients in a crypto-fintech startup. I excel in organizing teamwork and structuring processes to drive efficiency and success.
Currently, I am leading product strategy and execution for a new crypto card product at a fast-growing fintech startup. My efforts have driven an 85% increase in card issuance by optimizing user flows and leveraging A/B testing. I am passionate about ensuring our products meet the highest security standards and compliance regulations while advocating for a developer-centric approach that facilitates rapid integration for third-party developers.
Throughout my career, I have successfully managed cross-functional teams and launched innovative products in the AI and Web 3.0 areas. My focus on customer satisfaction has consistently resulted in improved client satisfaction indices and optimized onboarding processes. I am eager to continue driving impactful product development in the fintech space.
Experience
Work history, roles, and key accomplishments
Lead Product Manager
NDA startup
Sep 2024 - Present (8 months)
Led product strategy and execution for a new crypto card product at a fast-growing fintech startup. Drove an 85% increase in card issuance by optimizing the activation funnel and conducting user flow analysis. Managed a white-label platform solution ensuring seamless API integration for corporate clients.
Lead Product Manager
Kontur Inc.
Jul 2023 - Sep 2024 (1 year 2 months)
Led the development of transactional products for SMEs, improving customer onboarding by 44% through partner acquiring services. Successfully attracted 12% of the customer base by implementing SBP transfers.
Product Owner
Xsolla Inc
Mar 2023 - Jul 2023 (4 months)
Managed a cross-functional team to launch a gamer card project for the US market. Developed innovative products in AI and Web 3.0, including tools for digital professionals.
Product Owner
BCS Bank
Dec 2021 - Mar 2023 (1 year 3 months)
Re-launched the loyalty program and implemented a client-centric onboarding model for BCS Broker clients. Launched a digital card and improved client satisfaction by optimizing mobile banking.
Product Owner
Home Credit and Finance Bank
Dec 2020 - Dec 2021 (11 months)
Launched a card product for children under 14 and increased fee income through optimization of the loyalty program. Improved NPS and CSI by migrating card products to a new front office system.
Product Owner
VTB
Jul 2019 - Dec 2020 (1 year 5 months)
Introduced a digital debit card and launched campaigns to increase transaction activity. Implemented an onboarding system that improved user satisfaction by 70%.
Education
Degrees, certifications, and relevant coursework
Ryazan State Radiotechnical University
Economics
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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