Diana Askarova

I founded and launched a narrative decision game on Steam, selling 300+ paid units across 69 countries through an organic global launch.

I built, tested, and iterated core product loops under strict timelines, architecting and implementing 70% of the production codebase. I also tested pricing elasticity and conversion funnels to maximize ARPU, supported by a ₸3M government innovation grant.

As Product Architect and Gamification Lead for an EdTech project, I designed a gamified economy with virtual currency, user progression, and real-time retention analytics. The methodology and analytics system were acquired by a private client after proving effective at boosting engagement.

I bring competitive startup experience, international exhibition experience, and the ability to make real-time decisions and coordinate across languages under pressure.