Yayoi TanikawaYT
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Yayoi Tanikawa

@yayoitanikawa

Product Delivery Lead / Product Manager based in Vancouver, CA.

Canada
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What I'm looking for

Supportive team, work life balance, growth and learning opportunities

Problem solver with extensive knowledge of navigating complex projects with multiple stakeholders across travel and government service industries for an AI platform. 6 years of product experience overseeing launches in various sectors with a history of contributing directly to company growth and expansion. Professional focal points include cross-functional collaboration, A/B testing, market and competitor analysis, KPI setting, performance analysis, and full product lifecycle management.


I navigate collaboration between sales, customer success, and engineering teams to implement new product features and updates, employ Agile Kanban practices with a 6-person production team, and analyze chatbot usage metrics to optimize content and user engagement for clients, making customized improvements based on their needs. In addition, I liaise with senior leadership to ensure the company’s product support structure is driving the business forward.

Experience

BI

Product Delivery Lead

Bespoke Inc.

Feb 2020 - Sep 2023 (3 years 7 months)

Collaborated with customer success and engineering teams, to identify bottlenecks in setup workflows, reducing service launch times for AI chatbot platform’s self-service portal, from 3 hours to 10 minutes.
Conducted A/B testing, achieving up to a 272% increase in user engagement rates.
Led end-to-end delivery of over 20 custom development projects for government agencies, SME, enterprise clients

BI

Product Manager

Bespoke Inc.

Mar 2017 - Feb 2020 (2 years 11 months)

Championed the ideation to launch of an AI/ML multi-language chatbot designed for inbound travelers at hotels, stations, and airports used by 0.8M users/month.
Increased user engagement rates by 42% through UI/UX enhancements.
Coordinated with stakeholders to increase interest engagement rate for priority clients with a 17% improvement over the target in company OKRs.

BI

Digital Marketing

Bespoke Inc.

Feb 2016 - Oct 2016 (8 months)

Developed strategic content marketing and user engagement strategies to grow an online travel concierge platform by 2.5K+ organic users within the first 3 months of launch.
Completed market research and competitive analysis to develop social media marketing and SEO strategies.
Conducted over 15 user interviews to gather feedback on product and identify real market needs, guiding future marketing.

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