Yavive Herrera
@yaviveherrera
I streamline executive operations while building engaging content, communications, and brand experiences.
What I'm looking for
I've supported executive leadership at Premier Fire Protection, Urban Simple, and Centerpoint Hospitality by coordinating communications, schedules, HR reporting, payroll workflows, acquisitions, and operational deliverables. At Premier Fire Protection, I helped streamline operations by 20% through material ETA tracking and maintained full documentation compliance.
My background in journalism, scriptwriting, social media, and design brings a storytelling lens to operational work. I've created content for GNP Seguros, The Beer Company Durango, and CBD Blacksmythe; written for El Siglo de Durango and LIENS; and developed TravieZoos videos that reached millions of views with over 60 seconds of retention.
Experience
Work history, roles, and key accomplishments
Partnered with executive leadership to prioritize communications and implement actionable task lists, streamlining operations by 20% through efficient material ETA tracking.
Advised on administrative support for complex acquisitions, managing HR reporting, tracking deliverables from GMs, and ensuring 100% compliance with documentation standards.
Streamlined travel logistics and executive s
Executive Assistant
Premier Fire Protection LLC
Mar 2026 - Jul 2026 (4 months)
Partnered with executive leadership to prioritize communications and implement actionable task lists, streamlining operations by 20% through efficient material ETA tracking. Advised on administrative support for complex acquisitions, managing HR reporting and ensuring compliance with documentation standards.
Led Performance Management and Employee Relations initiatives, spearheading the onboarding process for new employees and clients to improve team integration by 30%.
Streamlined Compensation Strategy and financial management using QuickBooks and UrbanServ to manage accounts payable/receivable and payroll accuracy.
Partnered with executive teams on emergency staffing strategies and Change M
Led Performance Management and Employee Relations initiatives, spearheading the onboarding process for new employees and clients to improve team integration by 30%.
Streamlined Compensation Strategy and financial management using QuickBooks and UrbanServ to manage accounts payable/receivable and payroll accuracy.
Partnered with executive teams on emergency staffing strategies and Change M
Managed sensitive legal documentation to ensure strict compliance and property law adherence during real estate transactions.
Investigated industry trends and conducted market research to align talent management strategies with business expansion goals.
Partnered with leading real estate agents to streamline property listings and optimize client service workflows for a 15% increase in effici
Implemented innovative social media campaigns by leveraging emerging trends, driving audience growth for hospitality brands. Investigated audience behavior through analytics tools to develop data-driven strategies for improved brand engagement. Partnered with restaurant leadership to curate compelling content, reinforcing organizational culture and brand identity. Streamlined packaging and in
Maintained a thorough knowledge of our beverage and food menu to answer any customer queries.
Processed payments, handled cash, and gave accurate change.
Ensure patrons had an exceptional experience by addressing any concerns or feedback.
Engaged with regulars and newcomers alike, promoting a sense of community and belonging.
Assisted in the opening and closing procedures of the bar.
Supported the
Spearheaded video production projects from conceptualization to final editing, utilizing industry-standard software and techniques to create visually stunning and immersive content with effective shorts making millions of views on the Facebook page Traviezoos.
Collaborated with production teams to ensure seamless integration of visuals, audio, and graphics, resulting in captivating storytell
Demonstrated proficiency in adapting writing styles for different mediums, ensuring that articles are tailored to the publication's requirements and audience preferences.
Collaborated with editorial teams to meet strict deadlines and adhere to editorial guidelines, delivering high-quality content that aligns with the publication's tone and vision.
Utilized digital tools and content management syst
English-only support for international customers using Western Union.
Managed sensitive information on international transactions to ensure their completion.
Step-by-step guidance for the customer through the operations and transactions. Correction of sensitive information.
Fast-paced but assertive, professional and attentive service.
Stayed updated with the ongoing changes at Western Union politi
Worked as Community Manager at The Beer Company Durango.
Deliver clear and engaging narration for various cultural topics, scripts, and interviews.
Collaborate with the production team to determine the tone, pace, and style of narration.
Assist in researching and scripting topics in collaboration with the content team.
Collaborated on research and analysis projects, providing insights on media and communication strategies.
Conducted market research to identify industry trends, competitor analysis, and audience preferences.
Assisted in the development of comprehensive reports and presentations.
Creation of brand marketing and identity image packages for our clients.
Actively promoted UNID's undergraduate, postgraduate, and other academic programs to prospective students.
Organized and participated in academic fairs, workshops, webinars, and seminars to showcase UNID's offerings.
Developed promotional materials, in collaboration with the marketing department, to effectively communicate the advantages of studying at UNID.
Fostered and maintained relationships w
Monitor and evaluate the functionality and user experience of the official CAED video game.
Conceptualize and design a range of graphic materials for Conagua’s campaigns, events, and digital platforms.
Collaborate with communication and marketing teams to ensure alignment with branding guidelines and desired messaging.
Optimize designs for various platforms, ensuring consistency and high visual ap
Identified, researched, and reported on local, regional, or national news relevant to our readership.
Conducted interviews, attended events, and gathered data for accurate news representation.
Wrote, edited, and submitted articles in adherence to the newspaper's editorial guidelines for the cultural sections Tímpano and Kiosko, and lifestyle section Vivir Bien.
Collaborated with photographers, vid
Attended team meetings, providing updates on current projects and gathering feedback for ongoing tasks.
Educate customers about various insurance products and services offered by the bank.
Handled inbound and outbound calls, understanding client needs, and recommending suitable insurance packages.
Completed the sales process, ensuring all documentation and processes are compliant with bank and reg
Education
Degrees, certifications, and relevant coursework
Universidad Autónoma España de Durango
Licenciada en Ciencias de la Comunicación, Periodismo
2009 - 2015
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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