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Yavive HerreraYH
Open to opportunities

Yavive Herrera

@yaviveherrera

I streamline executive operations while building engaging content, communications, and brand experiences.

United States
Message

What I'm looking for

I'm looking for an opportunity where I can support leadership, improve operational systems, coordinate cross-functional work, and apply my communications and content background to help a growing organization succeed.

I've supported executive leadership at Premier Fire Protection, Urban Simple, and Centerpoint Hospitality by coordinating communications, schedules, HR reporting, payroll workflows, acquisitions, and operational deliverables. At Premier Fire Protection, I helped streamline operations by 20% through material ETA tracking and maintained full documentation compliance.

My background in journalism, scriptwriting, social media, and design brings a storytelling lens to operational work. I've created content for GNP Seguros, The Beer Company Durango, and CBD Blacksmythe; written for El Siglo de Durango and LIENS; and developed TravieZoos videos that reached millions of views with over 60 seconds of retention.

Experience

Work history, roles, and key accomplishments

Premier Fire Protection LLC - WA logoPW

CEO’s Executive Assistant.

Mar 2026 - Jul 2026 (4 months)

Partnered with executive leadership to prioritize communications and implement actionable task lists, streamlining operations by 20% through efficient material ETA tracking. 
Advised on administrative support for complex acquisitions, managing HR reporting, tracking deliverables from GMs, and ensuring 100% compliance with documentation standards. 
Streamlined travel logistics and executive s

PL

Executive Assistant

Premier Fire Protection LLC

Mar 2026 - Jul 2026 (4 months)

Partnered with executive leadership to prioritize communications and implement actionable task lists, streamlining operations by 20% through efficient material ETA tracking. Advised on administrative support for complex acquisitions, managing HR reporting and ensuring compliance with documentation standards.

Urban Simple logoUS

Human Resources and Operations Manager.

Apr 2024 - Feb 2026 (1 year 10 months)

Led Performance Management and Employee Relations initiatives, spearheading the onboarding process for new employees and clients to improve team integration by 30%. 
Streamlined Compensation Strategy and financial management using QuickBooks and UrbanServ to manage accounts payable/receivable and payroll accuracy. 
Partnered with executive teams on emergency staffing strategies and Change M

Centerpoint Hospitality logoCH

CEO’s Executive Assistant.

Jul 2023 - Apr 2024 (9 months)

Led Performance Management and Employee Relations initiatives, spearheading the onboarding process for new employees and clients to improve team integration by 30%. 
Streamlined Compensation Strategy and financial management using QuickBooks and UrbanServ to manage accounts payable/receivable and payroll accuracy. 
Partnered with executive teams on emergency staffing strategies and Change M

We Clone You logoWY

Real Estate Assistant.

Dec 2022 - Jul 2023 (7 months)

Managed sensitive legal documentation to ensure strict compliance and property law adherence during real estate transactions. 
Investigated industry trends and conducted market research to align talent management strategies with business expansion goals. 
Partnered with leading real estate agents to streamline property listings and optimize client service workflows for a 15% increase in effici

Grupo Marza logoGM

Community Manager and Graphic Designer.

Jun 2022 - Nov 2022 (5 months)

Implemented innovative social media campaigns by leveraging emerging trends, driving audience growth for hospitality brands. Investigated audience behavior through analytics tools to develop data-driven strategies for improved brand engagement. Partnered with restaurant leadership to curate compelling content, reinforcing organizational culture and brand identity. Streamlined packaging and in

The Beer Company Durango logoTD

Asistente

May 2018 - Jun 2022 (4 years 1 month)

Maintained a thorough knowledge of our beverage and food menu to answer any customer queries.
Processed payments, handled cash, and gave accurate change.
Ensure patrons had an exceptional experience by addressing any concerns or feedback.
Engaged with regulars and newcomers alike, promoting a sense of community and belonging.
Assisted in the opening and closing procedures of the bar.
Supported the

Grupo Reban logoGR

Scriptwriter.

Nov 2021 - Mar 2022 (4 months)

Spearheaded video production projects from conceptualization to final editing, utilizing industry-standard software and techniques to create visually stunning and immersive content with effective shorts making millions of views on the Facebook page Traviezoos. 
Collaborated with production teams to ensure seamless integration of visuals, audio, and graphics, resulting in captivating storytell

LIENS Enlaces empresariales logoLE

Journalist.

Nov 2021 - Mar 2022 (4 months)

Demonstrated proficiency in adapting writing styles for different mediums, ensuring that articles are tailored to the publication's requirements and audience preferences.
Collaborated with editorial teams to meet strict deadlines and adhere to editorial guidelines, delivering high-quality content that aligns with the publication's tone and vision.
Utilized digital tools and content management syst

Teleperformance logoTE

Servicio al cliente

Oct 2020 - Aug 2021 (10 months)

English-only support for international customers using Western Union.
Managed sensitive information on international transactions to ensure their completion.
Step-by-step guidance for the customer through the operations and transactions. Correction of sensitive information.
Fast-paced but assertive, professional and attentive service.
Stayed updated with the ongoing changes at Western Union politi

Universidad Juárez del Estado de Durango logoUD

Locutor radiofónico

Feb 2017 - Jan 2020 (2 years 11 months)

Deliver clear and engaging narration for various cultural topics, scripts, and interviews.
Collaborate with the production team to determine the tone, pace, and style of narration.
Assist in researching and scripting topics in collaboration with the content team.

RF&A Consulting logoRC

Business Consultant.

May 2017 - Sep 2018 (1 year 4 months)

Collaborated on research and analysis projects, providing insights on media and communication strategies.
Conducted market research to identify industry trends, competitor analysis, and audience preferences.
Assisted in the development of comprehensive reports and presentations.
Creation of brand marketing and identity image packages for our clients.

Universidad Interamericana para el Desarrollo logoUD

Promotora académica

Aug 2016 - Oct 2016 (2 months)

Actively promoted UNID's undergraduate, postgraduate, and other academic programs to prospective students.
Organized and participated in academic fairs, workshops, webinars, and seminars to showcase UNID's offerings.
Developed promotional materials, in collaboration with the marketing department, to effectively communicate the advantages of studying at UNID.
Fostered and maintained relationships w

Conagua (Comisión Nacional del Agua) logoCA

Prestadora de servicio social

Jan 2016 - Jul 2016 (6 months)

Monitor and evaluate the functionality and user experience of the official CAED video game.
Conceptualize and design a range of graphic materials for Conagua’s campaigns, events, and digital platforms.
Collaborate with communication and marketing teams to ensure alignment with branding guidelines and desired messaging.
Optimize designs for various platforms, ensuring consistency and high visual ap

El Siglo de Durango logoED

Practicante universitaria

Aug 2015 - Sep 2015 (1 month)

Identified, researched, and reported on local, regional, or national news relevant to our readership.
Conducted interviews, attended events, and gathered data for accurate news representation.
Wrote, edited, and submitted articles in adherence to the newspaper's editorial guidelines for the cultural sections Tímpano and Kiosko, and lifestyle section Vivir Bien.
Collaborated with photographers, vid

Teleperformance logoTE

Servicio de atención al cliente

Jan 2009 - Jan 2011 (2 years)

Attended team meetings, providing updates on current projects and gathering feedback for ongoing tasks.
Educate customers about various insurance products and services offered by the bank.
Handled inbound and outbound calls, understanding client needs, and recommending suitable insurance packages.
Completed the sales process, ensuring all documentation and processes are compliant with bank and reg

Education

Degrees, certifications, and relevant coursework

UD

Universidad Autónoma España de Durango

Licenciada en Ciencias de la Comunicación, Periodismo

2009 - 2015

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