Yasmin Salih
@yasminsalih
UX designer and researcher (MS HCDE, University of Washington) with 10+ shipped products across fintech, healthcare, and entertainment. I design for i
United StatesWhat I'm looking for
Hi, I'm Yasmin, a UX designer and researcher Before UX design, I got my start in game design at Parsons, which gave me this deep curiosity about how people experience things, through entertainment and emotions. That lens has really shaped how I approach design, and actually introduced me to UX in the first place.
Since then, I've built up a portfolio of over 10 end-to-end products — mobile apps, web platforms, dashboards — across fintech, healthcare, and media/entertainment through freelance work on a global scale. What has always driven me is designing for the individual, not the average user. I really believe that good design starts with understanding someone's full context — their background, their environment, products that are accessible to them — because a product that is actually impactful addresses all three.
That's especially true in sensitive spaces. My last role before graduate school was working directly with families and elderly users, which helped me form of understanding on navigating language and deeper material as opposed to age groups that grew up with accessible modern technology as myself.
While working on full-time student activities, I’ve been working on an independent study I’ve called Artificial Beauty — an research project where I used Claude AI to explore how humans and machines define aesthetics, specifically around body image and beauty standards across different communities. It became as much about how we train AI to perceive people visually and it made me think hard about the responsibility designers have when building products that touch identity and self-perception.
Outside of work, I'm an illustrator, a baker, and still very much a gamer at heart — and those things genuinely keep me a better designer. They remind me to stay curious, to think about joy and experience, view life as an art piece.
Experience
Work history, roles, and key accomplishments
Drove a 6-month collaborative design and development project with Uber applying AGI technologies to analyze and reimagine earner experiences at large-scale events. Streamlined earner communication and information delivery in the request flow, improving end-to-end ride-share completions by 16%.
Completed a course in VR/AR technologies, applying Unity and UI engineering fundamentals to develop a foreign language education project. Built interactive short-form games using game theory principles and ran VR play-testing sessions with Oculus hardware.
User Experience Designer
Brasserie Memere
Jun 2023 - Jan 2025 (1 year 7 months)
Launched a responsive venue space reservation system for mobile and web access using iterative mockups and user testing, increasing desired guest completion rates by 28%. Conducted heuristic evaluations of competitive ticketing systems, hosted 50+ user testing sessions, and iterated wireframes in Sketch and Figma while maintaining the client design system.
User Experience Design Lead
Aloharmony
Mar 2023 - Aug 2023 (5 months)
Produced 40+ high-fidelity mockups for a dashboard, reducing moderation overhead and improving content discoverability through targeted information architecture decisions. Led a 4-person design team for interactive production and business management features, and helped architect and deploy a scalable live-streaming platform for 100,000+ subscribers, driving an 11% increase in creator signups.
Designed UX/UI across 7 cross-platform products for iOS, Android, web, and smart devices using user-centered design principles to deliver production-ready interfaces. Applied design systems and branding and used agile methodologies across 3 project management initiatives to improve collaboration and delivery efficiency.
Education
Degrees, certifications, and relevant coursework
University of Washington
Master of Science, Human Centered Design Engineering
2024 - 2026
Master of Science in Human-Centered Design Engineering at the University of Washington from Sep 2024 to Jun 2026.
Parsons School of Design
Bachelor of Fine Arts, Design and Technology
2017 - 2021
Activities and societies: Relevant coursework: Front-End Web Development, 3D modeling, 3D animation, Data Visualization, 2D animation, Design fundamentals, Web Design, Game Development Fundamentals, Unity, Game Theory, Interactive Play, VR/AR Environmental Design.
Bachelor of Fine Arts in Design and Technology at Parsons School of Design from Aug 2017 to Jun 2021.
Availability
Location
United StatesAuthorized to work in
Website
yasminsalih.artPortfolio
yasminsalih.artSalary expectations
Social media
Job categories
Skills
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