Yasmin Salih

I’m a User Experience Designer who builds intuitive, production-ready experiences by grounding decisions in user research and iterative prototyping. I’m especially focused on turning insights from heuristic evaluations and usability testing into actionable feature changes.

At Brasserie Memere, I launched a responsive venue space reservation system for mobile and web, using iterative mockups and user testing to increase desired guest completion rates by 28%. I also conducted end-to-end heuristic evaluations on competitive ticketing systems, then helped drive 15+ critical feature changes based on what I observed in user behavior. Through 50+ user testing sessions, I tracked behavioral shifts during mid- and high-fidelity prototyping and iterated wireframes from Sketch to Figma while maintaining the client’s established design system.

As a User Experience Design Lead at Aloharmony, I produced 40+ high-fidelity dashboard mockups that reduced moderation overhead and improved content discoverability through targeted information architecture. I led a 4-person startup design team delivering interactive production analytics, publication, business management, and financial tracking so artists could manage and grow their presence in one toolkit. I also architected and deployed a scalable live-streaming platform for 100,000+ subscribers, enabling cross-platform voice, video, and music streaming and contributing to an 11% increase in Aloharmony creator signups.

Earlier, as a Visual Design and Research Apprentice at General Assembly, I designed UX/UI across 7 cross-platform products (iOS, Android, web, and smart devices) using user-centered design principles to create intuitive interfaces. I applied design systems and branding while working in agile project environments across 3 initiatives to improve collaboration and delivery efficiency. My capstone and coursework continue that same mindset—reimagining earner experiences using AGI for Uber, exploring inclusive design equity in a workshop for 500+ attendees, and developing XR/AR prototypes with Unity and Oculus play-testing for VR/AR design and interaction.