Xin Tong

Partnered with local startups to improve brand presence and website UX. Conducted heuristic evaluations and usability testing to identify key usability gaps and improve conversion.

Led stakeholder engagement and strategic planning across research and product development cycles. Synthesized qualitative data into design insights; improved cross-functional alignment and delivery efficiency. Supported go-to-market strategy and brand positioning for university-led innovation initiatives.

Redesigned the Sustainable Living Guide website, improving user experience through enhanced navigation and interface design. Spearheaded the Info Card Project, developing a scalable graphic design system that significantly enhanced the accessibility and visual appeal of the cards educational content.

Enhanced the usability and functionality of internal Performance & Risk Management platform, boosting user satisfaction and operational efficiency. Streamlined internal documentation processes using user-centered design principles, resulting in a 50% reduction in time spent searching.

Designed the internal AIGC competition website, collaborating with engineering teams to facilitate the launch and management of two successful competitions. Conducted UX research, interviewed 50+ users and collected 200+ surveys. Designed sitemaps, wireframes and first prototype of the Tencent AI product Platform.

Designed promotional materials for 2021 World Refugee Day, including posters, roll-ups, digital banners and social media content for 130 country offices, celebrity supporters, and partners. Collaborated with Refugee Artist Hangama Amiri and the Twitter team to create the 2021 WRD Twitter emoji, used 350,000 times over 10 days, marking a 30% increase from the previous year. Developed a series of GI

Enhanced learning outcomes for the students, offered tech aid/tutoring as required. Acted as a peer mentor, created more vectors of feedback and enhanced breakout sessions online.

Grade: 4.0/4.0

Pursued a Master's degree focusing on Human Computer Interaction and User Experience Design. Studied advanced topics in information science with a specialization in designing user-centered digital products and services.

Grade: 3.75/4.0

Completed a Bachelor of Fine Art with a focus on Graphic Design. Gained expertise in visual communication, design principles, and creative problem-solving, including a minor in Social Innovation Design.