Yasmim Benatti
@yasmimbenatti
I build distinctive multi-brand voices through strategic, platform-native copy.
BrazilWhat I'm looking for
At Mesoestetic Brasil, I write and edit institutional, organic and paid content for a global medical cosmetics brand operating in 100+ countries. I turn complex technical and scientific information into clear, native-sounding copy for expert and general audiences.
Previously at Lazú Agency, I managed copy and social content for multiple B2C and B2B clients, including Grupo Zuppani and Vinícola Brasília, adapting voice, format and subject matter across fast campaign cycles. I use ChatGPT, Claude and Gemini for research, ideation and first drafts, then edit heavily to create natural language, strong hooks and a real editorial voice.
As co-founder of Rapadura Café, I built the brand's community-first voice from zero and grew an organic following to 10,000+ through daily content, scripts, captions and independent editorial planning.
Experience
Work history, roles, and key accomplishments
Copywriter & Digital Strategist
Mesoestetic Brasil
Jan 2026 - Present (7 months)
Write and edit content across institutional, organic and paid channels, maintaining a consistent brand voice while adapting tone for different formats and audiences. Use AI tools for research, ideation and first-pass drafting, then apply heavy editing to remove generic AI patterns and rebuild natural, engaging language.
Education
Degrees, certifications, and relevant coursework
Pontifical Catholic University of Rio Grande do Sul
Master of Business Administration, Marketing, Branding & Growth
Pursuing an MBA in Marketing, Branding & Growth.
Availability
Location
BrazilAuthorized to work in
Social media
Job categories
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